Like the hot surfer you met on that tropical vacay, great hair color is a fleeting kind of love affair. You head to the salon and walk out with the perfect color, but you know that it won’t last for long before it starts to fade. So you wait six weeks or so and then repeat the whole ordeal all over again. But what if you could get a color treatment that promised to look great not for six weeks, but six months? No this isn’t some kind of follicle witchcraft. Apparently, hair stylist to the stars, Johnny Ramirez has developed a technique that only requires a couple applications per year, but is it too good to be true? We decided to chat with one of our favorite San Francisco hair experts, Korina Stratton to see what she had to say about this magical hair color.

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Ramirez has dubbed the style “lived in color.” He insists that it’s neither balayage or ombré. Korina (who says she’s actually been using this technique for awhile but hasn’t been sure what to call it) explains the magic of this style works by “enhancing the tones and knowing what colors come from the darkness and lightness of that main base color. In other words, what would happen to their hair during the seasons (summer, winter, fall, etc). As the color fades, it will evolve into different hues and tonalities, just like the hair naturally does throughout the seasons in its own.”

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Is it AS magical as the headline may suggest? In short, Korina says yes, this technique will last you a whole lot longer than your standard dye job. She explains, “The color will change from the start of the six-month mark, but it will continue to look natural through the process. There are no lines of demarcation because of the coloring technique and evolving color that stays within the complimentary tones of the overall hair color. As a result, you are making fewer visits to the salon because people are still asking you four months out if you just had your hair done or where you get your hair done because it looks fabulous!! And you think, ‘wow, it’s been months since I’ve had my color done but it must still look fantastic! My hairstylist is the BEST!'”

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Whether blonde, brunette or redhead the look seems to follow somewhat of a specific formula: dark roots, lighter tips and a whole bunch of various shades in between. From the endless examples of this technique spotted on Ramirez’s Instagram, it’s obvious that the style more depth than the classic ombré, but there are obvious similarities. Consider this the next evolution of the beloved and practical style.

What are your thoughts on this coloring technique? Would you try it? Share with us in the comments below.

(Photos via @johnnyramirez1)