If you’re up in the Northeast we’re going to take a stab in the dark and say it’s probably looking pretty snowy outside your window. Whether you spent the day snuggled up with a book, building a snowman or capturing your city all dressed up in white, today seemed to be a pretty epic snow day for a whole lot of folks. While you warm up by the fire, take a glance at how these 20 people got through #stormageddon.
1. Light Lunch: Her caption says it best: “Eating snowflakes for lunch because everywhere else is closed.” (via @threadzippertape)
2. Sledding Party: Because how often will you see this in NYC on a Tuesday? (via @christianelemieux)
3. Frosted Tips: Forget about the bauble beards, we’re all about icicles as the newest beard accessory. (via @andy_trl)
4. Simply Scenic: Whoa. Winter wonderland, is that you? (via @jakeinthebay6)
5. Donut Day: This wise, wise woman took advantage of her snow day by hitting up a line-free Dominique Ansel for a cronut! (via @chardonnaymoi)
6. Paw-fect Day: This little dude is STOKED. (via @youngpepperct)
7. Beer for Days: When life gives you snow… make a fridge. We’re not sure if this is real, but it is really awesome. (via @f1n.3urn2)
8. Central Park Skiing: Nothing like a bit of cross country skiing the middle of the Big Apple. (via @ricagudelo)
9. Solo Explorations: It might be freezing, but the Bethesda Fountain covered in snow is looking all kinds of majestic. (via @saunakspace)
10. Laptop Living: Today’s office is looking pretty cozy, eh? (via @alyssagoesbang)
11. Chilly Cheer: Now that’s one girl who is seriously enjoying her snow day. (via @fiinamina)
12. Igloo Living: These two have clearly mastered the snowman and moved onto bigger and better things. (via @sar_tor)
13. Miniature Frosty: Who needs stick arms when you have asparagus? (via @yukix11)
14. Sweat and Snow: Nothing like a topless run during Stormageddon for a morning pick-me-up. (via @briannanicole8694)
15. Ivy League in Icicles: Harvard, you look damn good all dressed in winter white. (via @huntingboston)
16. A Drink With a View: Cheers to a enjoying a snow day without actually having to deal with the snow. (via @ar0n)
17. Snow and Fur: Giant snowball or tiny pup? You decide. (via @mooremusings)
18. Rainbow Meets Snow: Tom Fruin‘s glass house adds a little bit of color to a total white-out. (via @v1ckyrozay)
19. The Lone Commuter: Somebody get this guy a coat! (via @newbery.nyc)
20. No Snow Day: Meanwhile, in California… (via @meltoogood)
How did you spend your snow day? Share you pictures with us on Instagram!
Getting the word out about your brand takes time, drive, and ingenuity. And it doesn't come easy for many entrepreneurs. As part of our collaboration with Office Depot, we're chatting with Selfmade alum Taylor Morgan McPherson, founder of Sustainable Sparkle Bar, about ways in which she scored press as a solo startup brand and what she learned from Selfmade to take her brand marketing up a notch.
B + C: How did you know Sustainable Sparkle Bar was your business to start?
Glitter has always been my thing, so when I started my event company I decided to make it my niche. I started telling people I threw glitter-themed parties where people would get sparkled with glitter body art and makeup. Six months after that I applied to my first festival and to work with SUR restaurant in West Hollywood.
B + C: What's one strategy that's helped you start your business?
I honestly can't say that I've had a specific strategy that I've followed when it comes to getting my business off the ground. I have a PR background so I was just constantly pitching new business and posting on social media.
B + C: What's the biggest challenge you face as a small business owner?
I would say creating a stable income and revenue stream. With a seasonal, event-based business it can be very up and down.
B + C: What was your most valuable takeaway from Selfmade?
The relationships I made and the push to start an email database.
B + C: How do you stay motivated?
I love what I do and I believe in myself 100%. Staying motivated isn't the hard part. Pushing myself to do the work and staying accountable is the hard part.
B + C: What's your best organizational tip? Do you use any apps that help you manage your business?
I keep multiple to-do lists, hand-written and digital. I also tell clients and partners that I will have something to them by a certain time or day so I have to stick to it.
B + C: What's one piece of advice you would give to female entrepreneurs on the brink of starting?
Just do it, take the leap. And don't worry about what anyone else says to thinks.
B + C: Who inspires you in the entrepreneurial space?
Issa Rae, I'm so inspired by everything that she's created being a creative and a black woman. It's my dream to have my own show one day based on my life and where I give advice and talk about the world. She's doing it and making people laugh and giving people joy. And it's based in LA. Watching Insecure only further cemented my dreams of wanting to live in LA.
B + C: How did you hear about the Office Depot scholarship?
One of my friends that I met through Camp No Counselors saw an IG ad for it and nominated me.
B + C: What has receiving the scholarship to Selfmade done to help you start/grow your business?
It's completely helped me level up and take my business to another level. Selfmade helped me host my first virtual event and taught me how to set up my website to sell tickets to events and get RSVPs.
B + C: How have Office Depot services or products helped you accomplish more in your business?
I got new cards to send in all of my orders with my discount code on them. I also bought a really cool 4K camera that I now use for my social media.
Thanks Taylor! You really know how to sparkle. We love her colorful, creative vibe. You can follow Sustainable Sparkle Bar on Instagram @sustainablesparklebar.
Let Office Depot OfficeMax help you stand out in the crowd. From signs, posters & banners to promote your business, to marketing materials to keep your customers informed, Office Depot OfficeMax offers a full suite of business services & solutions to help you & your business get noticed.
Head to Office Depot's Selfmade page to check out even more amazing business resources (and discounts!) to help you accomplish more on your entrepreneurial journey. These offers are available for a limited time only, so be sure to take advantage of all this goodness while supplies last. Want to join the next Selfmade cohort this summer? Check out all of the scholarship details right here.