Taylor Swift’s New Song “Call It What You Want” Might Be Her Most Revealing Yet
We’re just one week away from the release of Taylor Swift’s sixth studio album, Reputation (eee!), and if the now four released singles are any indicator, fans are in for a journey. The singer has just dropped a brand new track, “Call It What You Want,” that just may be her most telling yet.
Like the first two Reputation singles, “Look What You Made Me Do, and “Ready for It?”,”Call It What You Want” sees Swift once again pairing up with co-writer and producer Jack Antonoff. On the surface, it’s a low-key, catchy pop song, but underneath, Swift, 27, has some tales to tell, with the tune seemingly referencing her “Famous” drama with Kim Kardashian and Kanye West, her year out of the spotlight, and her reported current relationship with actor Joe Alwyn.
“My castle crumbled overnight / I brought a knife to a gunfight / They took the crown but it’s alright / All the liars are calling me one,” she sings. Ouch!
Unlike the vengeful tone of the first two singles, however, the songstress Swift is also more reflective, singing “Nobody’s heard from me in months / I’m doing better than I ever was.”
She has good reason for that — as she reveals in the song, it’s her BF, Joe Alwyn, that’s helped her to heal, with the chorus ringing out, “‘Cause my baby’s fit like a daydream / Walking with his head down / I’m the one he’s walking to / So call it what you want yeah, call it what you want to.” Awwww!
Fans think it’s the most “Old Taylor” she’s sounded in her new music yet, though there’s still evidence of growth. As with her previous new releases, fans have even pointed out the personal evolution in the story line in comparison to her former hits, including 2008 hit “Love Story.” Where the Grammy-winner once cried out for a Romeo to save her, for instance, she’s now assuring him he doesn’t need to.
— Taylor Swift Updates (@swiftsupdates) November 2, 2017
We can’t wait to see what she cooks up for her special live performance set to air during next week’s Scandal on ABC!.
What do you think of Taylor’s new song? Let us know @BritandCo!
(Photo via Gustavo Caballero/Getty)
Getting the word out about your brand takes time, drive, and ingenuity. And it doesn't come easy for many entrepreneurs. As part of our collaboration with Office Depot, we're chatting with Selfmade alum Taylor Morgan McPherson, founder of Sustainable Sparkle Bar, about ways in which she scored press as a solo startup brand and what she learned from Selfmade to take her brand marketing up a notch.
B + C: How did you know Sustainable Sparkle Bar was your business to start?
Glitter has always been my thing, so when I started my event company I decided to make it my niche. I started telling people I threw glitter-themed parties where people would get sparkled with glitter body art and makeup. Six months after that I applied to my first festival and to work with SUR restaurant in West Hollywood.
B + C: What's one strategy that's helped you start your business?
I honestly can't say that I've had a specific strategy that I've followed when it comes to getting my business off the ground. I have a PR background so I was just constantly pitching new business and posting on social media.
B + C: What's the biggest challenge you face as a small business owner?
I would say creating a stable income and revenue stream. With a seasonal, event-based business it can be very up and down.
B + C: What was your most valuable takeaway from Selfmade?
The relationships I made and the push to start an email database.
B + C: How do you stay motivated?
I love what I do and I believe in myself 100%. Staying motivated isn't the hard part. Pushing myself to do the work and staying accountable is the hard part.
B + C: What's your best organizational tip? Do you use any apps that help you manage your business?
I keep multiple to-do lists, hand-written and digital. I also tell clients and partners that I will have something to them by a certain time or day so I have to stick to it.
B + C: What's one piece of advice you would give to female entrepreneurs on the brink of starting?
Just do it, take the leap. And don't worry about what anyone else says to thinks.
B + C: Who inspires you in the entrepreneurial space?
Issa Rae, I'm so inspired by everything that she's created being a creative and a black woman. It's my dream to have my own show one day based on my life and where I give advice and talk about the world. She's doing it and making people laugh and giving people joy. And it's based in LA. Watching Insecure only further cemented my dreams of wanting to live in LA.
B + C: How did you hear about the Office Depot scholarship?
One of my friends that I met through Camp No Counselors saw an IG ad for it and nominated me.
B + C: What has receiving the scholarship to Selfmade done to help you start/grow your business?
It's completely helped me level up and take my business to another level. Selfmade helped me host my first virtual event and taught me how to set up my website to sell tickets to events and get RSVPs.
B + C: How have Office Depot services or products helped you accomplish more in your business?
I got new cards to send in all of my orders with my discount code on them. I also bought a really cool 4K camera that I now use for my social media.
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Head to Office Depot's Selfmade page to check out even more amazing business resources (and discounts!) to help you accomplish more on your entrepreneurial journey. These offers are available for a limited time only, so be sure to take advantage of all this goodness while supplies last. Want to join the next Selfmade cohort this summer? Check out all of the scholarship details right here.