You鈥檝e no doubt been bombarded with the word 鈥渁thleisure鈥 as of late 鈥 the term has become so popular, Merriam-Webster has even added it to its unabridged dictionary . Officially defined as 鈥渃asual clothing to be worn for both exercising and for general use,鈥 athleisure has everyone from Beyonc茅 to Tory Burch getting in on the trending clothing category.

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Yet there鈥檚 one brand that is so NOT on board with the use of the popular slang to define its activewear line: the largely NYC-based Bandier .

Telling Refinery29 that they鈥檇 like to ditch the term in favor of 鈥渁ctive fashion,鈥 their main reasoning actually makes a lot of sense: 鈥淎thleisure鈥 doesn鈥檛 connote any physical activity. They have a point 鈥 leisure does conjure up a lot of Orange Is the New Black binge-watching seshes in our minds.

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鈥淭he next generation of consumer is more mobile, works freelance, loves experiences and travels often,鈥 a rep told the outlet. 鈥淭hey want鈥 clothing to meet the needs of their on-the-move lifestyle.鈥

They鈥檙e not all talk, either 鈥 their NYC flagship actually features a built-in fitness studio dubbed Studio B, which also encourages its customers to keep active, though for a fee 鈥 鈥淥ur classes are not free, but that鈥檚 really because we wanted to offer the best of the best,鈥 the rep said.

Fair enough, Bandier. Fair enough.

Do you agree with this company鈥檚 logic? Let us know over @BritandCo !

(h/t Refinery29 , photos via Bandier )