This Is What Google Is Doing to Your Creativity
If it isn’t already abundantly clear, creativity is pretty important to us at Brit + Co. We love that you makers, doers, crafters and all-around creative rockstars just do you. But did you know that there’s something you should — and shouldn’t — be doing to maintain that creative spark? According to a new study by the Journal of Marketing Research, your creativity might be undermined without you even knowing it.
The study looked at how adults and children responded to simple instructions given to them along with a set of LEGOs. They gave them “well-defined” tasks, which translates to explicit instructions on how to build a certain LEGO activity, and “ill-defined” tasks, which translates to using their creativity to just make something.
The study found that those who performed well-defined tasks first had diminished performances on the second (ill-defined) task. Well-defined tasks have specific goals to meet, and those that had these tasks originally continued to seek out similar tasks, which lacked creativity. In layman’s terms: We rely on the actions we’ve previously taken to solve problems.
The study also linked a lack of creativity to internet search engines, which makes total sense if you think about it. If you Google something once, you are more apt to Google the next answer you need. This has a negative effect on your creativity and ability to use it when it comes to problem solving.
We sure hope that businesses are also reading this study, because we want to be as creative as possible whenever we can (which is hard to do these days). Here’s hoping we can get out of work early this week to go offline and do, make, create and DIY like the creative #girlbosses we are.
What do you do to encourage your creativity? Tell us in the comments!
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)