Zara’s Love Your Curves Campaign Has Folks Outraged
Uh oh. Zara should’ve taken a note from the Prabal Gurung x Lane Bryant book, as they’ve landed in hot water with their latest campaign. The Spain-based clothing retailer debuted a new line of denim specifically for curvy women, but are promoting the line with an ad campaign that’s anything but inclusive.
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This is appalling @zara - you have actually put an ad out about loving your curves featuring slim women? What are you trying to say to young women about curvier body shapes? There is absolutely nothing wrong with these girls- they're beautiful- but this message is all wrong and it's offensive. You could have done a positive thing and been a part of representing all different body types by featuring curvier girls in your ad for CURVY jeans. If you didn't want to do that, fine, then you should have changed your slogan. Instead, you chose a pathetic ploy to garner free publicity.... Get with the program, seriously. _______ #curvesarein #curvesahead #curvywomen #curvymatters #plusisequal #loveyourcurves #effyourbeautystandards #honormycurves #ffs #zara
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The ad features two models standing side-by-side, looking at at the camera, with their rears the focal point of the picture. The ad reads “Love your curves.” Here’s the problem: The two models featured are visibly sample sized.
You would think Zara would know better, considering the line is supposed to be for women who are curvy. We would hope to see a little more range in the sizes represented in the ad campaign. Zara has yet to respond to the controversy, but that hasn’t stopped people on social media from taking them to task. Naturally, Twitter is already sounding off with netizens who have *strong* opinions about Zara’s campaign.
@ZARA not to say that skinny girls can't have curves, but come on. If you want to talk about curves, use girls of ALL sizes. Represent.
— madison kitchen (@sisterkitchen) March 1, 2017
ZARA DO YOU KNOW WHAT CURVES ARE pic.twitter.com/NjJaPnCNx2
— MattMo (@mattmodeterding) February 28, 2017
My conception of curves vs zara's conception of curves pic.twitter.com/W1qTyBuetk
— Eli (@SleptOnACloud) March 1, 2017
Is Zara having a laugh??? What curves do these girls have??? My wrist is literally fatter than their thighs?? pic.twitter.com/ISoWo4HxFj
— lottie (@l0ttiehall) March 1, 2017
ZARA's new campaign… WHAT CURVES? IS THIS A JOKE? Pretty sure I'd need a pair of these jeans for each leg. You're doing it wrong. pic.twitter.com/uinHKOkCUP
— R.E (@rawanemad18) March 1, 2017
When Zara jeans have the slogan "love your curves" but they still don't fit over my butt 🤔
— Sandy (@telecorpus) February 19, 2017
— Millie Faulkner (@MillieatLRC) February 15, 2017
Your move, Zara.
What do you think of all of this? Tweet us @BritandCo!
(h/t Teen Vogue)