There’s nothing we love more after a long, hard day of work than a good glass of vino. Nothing, that is, except a great deal on said glass… er, bottle. (For $6, who could resist? Don’t judge.)


While we’ve managed to amass a pretty stellar list of summer wines under $30 and affordable BBQ-ready selections, turns out, there’s one factor that we might be overlooking when it comes to getting the most bang for our buck on our favorite after-hours beverage: the day of the week we purchase it.

According to tech research company Ibotta, which studied 50 million consumer receipts over a three year period, wine is cheapest on Tuesdays, closely followed by Mondays — and the same logic apparently rings true for all the beer drinkers out there.


It kindaaaaa makes sense if you think about it — most people tend to imbibe heavier on the weekends. Incidentally, demand for alcohol is at a high on the weekends (making it the most pricey, if you follow economics), and at a low on — you guessed it! — Mondays and Tuesdays, making it the cheapest.

Handy info to have when you’re stocking up for a party or your own personal collection, no? In fact, we think we’ll take a whole CASE!

…Next Tuesday, that is.

Did you predict Ibotta’s findings? Tell us over @BritandCo!

(h/t Elite Daily, photos via B+C)