To hold on to that social media grip even tighter, Facebook has been endlessly releasing app after app. From the various FB Messenger apps that seem to roll out weekly to Scrapbook and GIF support, the behemoth social media network is hoping to keep us on it at all times. When you’re not busy scrolling through Instant Articles or finding pro restaurant critiques on your feed, Mark Zuckerberg now wants you to share photos with friends + family privately with the help of its just-released app.

faceboom moments

Moments (Free on iOS + Android) is Facebook’s latest Creative Labs-produced app and (shockingly!) it’s all about sharing moments with people. The difference between this new app and regular ol’ FB is this DL is one used for sharing photos with friends and family privately without creepers peeking in on your life. With the app, users are able to create event groups (e.g. last night’s concert, your best friend’s wedding, your partner’s birthday celebration, etc) for attendees to easily sync their phone’s camera roll so everyone that was there gets in on the LOLs, OMGs + WTF moments from that specific group activity.

facebook moments

Not only does this app allow more privacy in photo sharing, getting those shots to only those that need ’em — with the ability to widen that photo’s reach with the opportunity to upload it to Facebook or Instagram — but it also alleviates the annoyance of everyone taking the same group shot or selfie on each person’s individual phone so they have it to use. With this app, everyone can get the shot without posing for five minutes for the same exact pic over and over… and over again.

Let the photo taking + photo sharing continue, privately.

Will you DL Facebook’s latest app? Let us know in the comments.