The fur industry has been a controversial one for a while now. While many women previously viewed fur as the pinnacle of aspirational luxury, more recent generations have started to question the use of fur in fashion (Stella McCartney founded an entire animal-friendly empire), examining whether the sacrifice is worth the ethical 鈥 and environmental 鈥 costs. That may be why we鈥檙e seeing more and more of our favorite brands declaring themselves fur-free. Designers who used to send models down the runways wrapped in all manner of furry pelts are now veering away from the practice altogether. These days, how your clothing is made is just as important as how it looks. Translation: Kindness is cool and ethical is in style. Ahead, six fashion-girl favorite labels that have gone fur-free in recent years.

Michael Kors

New year, new Michael. The iconic American designer announced at the end of last year that fur would no longer be a part of his collection as of 2018. In a statement, the brand declared, 鈥淒ue to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur鈥 We will showcase these new techniques in our upcoming runway show in February.鈥 Can鈥檛 wait to see. (Photo via ANGELA WEISS/AFP/Getty)

Gucci

The label鈥檚 president Marco Bizzarri told Business of Fashion in October, 鈥I don鈥檛 think it鈥檚 still modern and that鈥檚 the reason why we decided not to do that. It鈥檚 a little bit out-dated.鈥 The Italian house also joined the Fur Free Alliance, an organization that promotes the end of fur as fashion, with an eye toward sustainability. With Spring 2018 as its first fur-free season, Gucci cosigned what may have been one of the year鈥檚 most unexpected designer trends. (Photo via Getty)

Giorgio Armani

Armani announced in 2016 that it would end the use of fur, starting with the label鈥檚 Fall 2016 collection. In a statement to the press, the brand cited new technologies that 鈥渞ender the use of cruel practices unnecessary as regards animals.鈥 (Photo via Victor VIRGILE/Gamma-Rapho/Getty)

The Kooples

This Paris-based celeb fave brand announced its fur-free status in 2016, at the urging of PETA. With everything from faux-fur trim anoraks and moto jackets to a chic new clutch collaboration on offer, the policy doesn鈥檛 seem to be hurting their street-style-worthy aesthetic one bit. (Photo via The Kooples)

Hugo Boss

In 2015, the label looked to the future. At the urging of The Humane Society of the United States and The Fur Free Alliance, Hugo Boss stopped using fur entirely as of its Fall 2016 collection. (Photo via Stefan Knauer/Getty for Zalando)

Versace

Versace! Versace! Versace! The over-the-top Italian brand known for unapologetic glamour has officially said arrivederci to fur after designer Donatella Versace told TheEconomist, 鈥淚 don鈥檛 want to kill animals to make fashion. It doesn鈥檛 feel right.鈥 (Photo by Catwalking/Getty)

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