There aren’t many moments throughout the year more exciting than when you finally spot a girl in a green vest standing next to a table of full of boxed cookies. Whether they come knocking or you find them, the interaction with the friendly little entrepreneurs that always ends with a box of delicious cookies is a surefire way to brighten your day.
Since sales began nearly 100 years ago, that face-to-face relationship with the public has been a major element of Girl Scout cookie sales. Now, after much deliberation, the association has finally announced that this season they will finally take their sales to the web – with some stipulations.
The new “Digital Cookie” program now allows Scouts to push cookie sales using a mobile app or personalized websites. The sites are required to be invite-only, meaning Scouts will still need to send out invites and put effort into building up a client list. After they’ve done that they will be able to record video clips and send out emails to anyone in the country encouraging them to buy a box of cookies.
Part of the association’s reluctance to move into the digital realm circles back to ensuring the girls’ safety online. Scout’s are instructed to use their first name only on their site and required to get permission from both their parent or legal guardian and troop council before taking their door-to-door to the web.
With cookie sales at $800 million without help from the web, we’re guessing this is going to be a major game changer for the yearly fundraiser. Girls will now be able to shoot an email to long distance relatives and have cookies directly delivered to their doorstep. If someone spots them in their green vest and is looking for their Do-si-dos fix, the young Scout can grab their email and invite them to purchase cookies through their website.
Sadly for you, Thin Mint addicts, the online sales will still only be active during Girl Scout season. If you were hoping to put out a box at your holiday party it looks like you’ll have to whip up a batch of your own or consult Amazon – and be ready to shell out $17 for one box.
What’s your take on cookie sales going digital? Will you buy your cookies this way from now on? Share your thoughts with us in the comments.
(h/t AP News)