It鈥檚 been a big week for Gwyneth Paltrow. Yesterday at the Fast Company Innovation Festival, she announced that her lifestyle brand Goop would now be publishing books under the title Goop Press. Now that having a lifestyle brand is like the new handbag in Hollywood, it鈥檚 a move that will no doubt make the ultra-posh brand stand out among those of her peers (and besties), including Reese Witherspoon鈥檚 Draper James and Jessica Alba鈥檚 Honest Company. So how does Gwyneth feel about her fellow celebs who followed in her footsteps with lifestyle companies of their own? You could say, pretty pumped.

NEW YORK, NY - FEBRUARY 10: Actress Gwyneth Paltrow attends the Great American Songbook event honoring Bryan Lourd at Alice Tully Hall on February 10, 2014 in New York City. (Photo by Theo Wargo/Getty Images for Lincoln Center)

鈥淚 think it鈥檚 wonderful. We鈥檙e living in such an exciting time where women feel that they have the capability and the permission to expand and to go into different areas,鈥 she said of Reese鈥檚 + Jessica鈥檚 ventures. 鈥淚t鈥檚 wonderful to see women feeling entrepreneurial and bullish about what they can bring to the market and to the culture.鈥

As for whether or not she worries if those brands (and her buds) will eventually become competitors, she seemed pretty zen about it (after all, she is Gwyneth Paltrow). 鈥淣o, I really don鈥檛. My mother [actress Blythe Danner] really raised me not to be competitive. I remember when I was first starting acting, feeling competitive: 鈥極h no, if I don鈥檛 get this part, that鈥檚 it.'鈥 She continued, 鈥淢y mother told me there鈥檚 really a piece of the pie for everybody and you just need to focus on what you鈥檙e doing, you need to work hard and don鈥檛 look to the side because you know you want everybody to do well. I think we all are doing very different things, we all are focused on different markets and so I think it鈥檚 great and we help each other.鈥

Lisa Gersh, the CEO of Goop, noted, 鈥淚 think you look at businesses that are being launched, I know they鈥檙e associated with celebrity, but they鈥檙e really associated with a set of values. A brand is a set of values, so you look at Gwyneth鈥檚 values, everyone understood what that was, they understood the aesthetic, whether it was the conditioner for your hair, whatever it was, you understood what those sets of values were,鈥 (referencing Paltrow鈥檚 propensity for pared-down, high-end style.) 鈥淵ou look at Reese [Witherspoon鈥檚 Draper James], everyone understands it鈥檚 a Southern sensibility, everyone associates with that.鈥

You can expect four releases from Goop Press, the content of which will be sourced from Goop and its expert contributors. The first to hit the presses will be Paltrow鈥檚 It鈥檚 All Easy cookbook, which comes out in April, and a beauty book is scheduled for next fall. Paltrow said, 鈥淲ith so much incredible content now being produced at on a daily basis, we鈥檙e excited to memorialize it for audiences across the world.鈥 Let鈥檚 see if Gwyn will encourage Reese + Jess to publish books of their own 鈥 that would all make some bookshelf very happy/stylish.

Are you pro Goop or more of a Draper James girl? Share below.

(Photo Credit Craig Barritt/Getty for Fast Company)