We always thought that the color of Lyft鈥檚 iconic mustache symbol 鈥斅爐he fiery magenta Glowstache 鈥斅爓as a little misplaced. But as a nail polish color, it makes perfect sense. So, while a collaboration between the peer-to-peer ride-sharing company and beauty + nail brand Julep may have seemed a little WTF at first, the resulting lacquer speaks for itself, and the message behind the bottle is actually pretty empowering too.


Launched last week exclusively through Sephora.com, the limited-edition pink polish, aptly named Glow ($14), wasn鈥檛 singularly based on Lyft鈥檚 fuzzy facial hair totem. According to a statement on Lyft鈥檚 blog, the creamy neon hue was also inspired by 鈥渢he amazing female drivers behind it.鈥

鈥淔rom leading students to dominating roller derby rinks to just being total bosses, Lyft drivers make their mark on our communities every day,鈥 it went on to say. 鈥淭hey uplift others. They take roads less traveled. They follow their dreams and are bold in their self-expression. Glow is a polish to match.鈥


Lyft has pretty consistently made efforts to position itself as a ride-sharing app that women can trust, and it seems like ladies are picking up on the company鈥檚 girl-power vibes. Most of Lyft鈥檚 passengers are women, and more than 30 percent of its drivers are 鈥 鈥渢wo times鈥 that of its nearest competitor (we鈥檙e guessing that means, well, you know who). Plus, this past February, Lyft partnered with the White House-lead initiative It鈥檚 On Us to end sexual assault. This fun little summer tribute is like a cherry on top.

We just can鈥檛 help but wonder if a startup nail polish series featuring Twitter blue and Snapchat yellow is聽in the works.

Would you wear Glow pink on your digits this summer? Tell us which company color聽you want to see turned into a nail polish next in the comments below.

(Photo via Lyft)