It鈥檚 rare that runway designers would hire models who are 鈥渆veryday people.鈥 That wasn鈥檛 the case at a recent Paris Fashion Week show, when streetwear collective Vetements (pronounced vet-MAHN) included every size, shape and creed, from senior citizens to teenagers and men who could double for your dad鈥檚 accountant, on their runway. While the effect could have been a fashion don鈥檛, the Kardashian-favored brand pulled it off flawlessly.

PARIS, FRANCE - JANUARY 24: A model walks the runway during the Vetements Spring Summer 2017 show as part of Paris Fashion Week on January 24, 2017 in Paris, France. (Photo by Kristy Sparow/Getty Images)

The brand鈥檚 Fall 2017 men鈥檚 and women鈥檚 collection show took place at Paris鈥檚 contemporary art hub, Centre Georges Pompidou, earlier this week. The theme of the show was 鈥渟tereotypes,鈥 and it consisted of everything from slouchy shirts, too-long belts, puffer coats, blazers and more.

Vetements : Runway - Paris Fashion Week - Haute Couture Spring Summer 2017

There was even the brand鈥檚 first ever bridal look, which features layers upon layers of long tulle, delicate floral embroidery and frilly veil. Models were stereotypically dressed to personify a range of identities, like Miss Webcam, Stoner and Bouncer.

Invitations to the show made a statement as well. They were ID cards representing people of all ages, genders and ethnicities. Vetements鈥 message was simple: difference is beautiful, difference is model, difference is fashion.

So, who鈥檚 behind this subversive approach, anyway? (And could we, maybe, audition for your next show?) Vetements is a Parisian fashion collective led by Demna Gvasalia, who took over as Balenciaga鈥檚 creative director after Alexander Wang. Gvasalia leads the pack of renegade designers and is typically the public face of the collective, but get this 鈥 the rest of the members are totally anonymous!

Celebrity Sightings in New York City - September 5, 2016

In terms of famous followers, Kourtney, Kendall and Kim have all been spotted wearing the brand. In fact, Kim and her daughter North wore matching custom Vetements outfits in NYC back in September.

Celebrity Sightings In Los Angeles - January 25, 2017

And yesterday, for her return stateside after Paris Fashion Week, Kendall opted for a Vetement x Champion Sweatshirt ($990) and Trackpants ($790) combo. Sure, it鈥檚 menswear, but hey, these boundaries were made to be broken.

Are you feeling Vetement鈥檚 new approach to fashion shows? Tweet us what you think @BritandCo!

(h/t Vogue; photos via Kristy Sparow/Getty)