It’s January, which means Pinterest is buzzing with inspirational ideas for transforming your life in the new year. Even though Pinterest is clearly dominated by females — Pew Research Center says 42 percent of online women are Pinterest users, compared with just 13 percent of men — it turns out men also enjoy their fair share of pinning. Pinterest recently examined trending searches on the site and found some surprising results for the top pinned ideas between sexes so far in 2016 (also be sure to check out 100 Pinterest trend predictions for 2016).
Not surprisingly, men and women both want to plan good ideas for the new year such as being healthier, getting organized and enjoying the great outdoors. Top pins for both sexes include cold-weather slow cooker recipes, soup, spice-storing hacks, home gym ideas and kids’ art display ideas. They’re also both interested in the Feng Shui Bagua map, which is a method for dividing space on a vision board to match various parts of your life such as travel, family, creativity and wisdom.
But here’s where men and women differ in their pinning priorities:
Top pins from the guys
Nutri Ninja smoothie recipes
Ultralight backpacking meals
Outdoor travel hacks
Top Pins from the gals
Budget-friendly travel with kids
Food in mugs
DIY beauty tips
Minty home decor
Outdoor wear 101
How to rock a leather midi skirt
When delving into specific sections of Pinterest such as travel, the company found that both sexes are interested in visiting Portland, Ireland, Turkey, Nicaragua and the Amalfi Coast. Women, however, are particularly interested in places such as Madrid and New Zealand, while men want to see Thailand and Columbia.
Not surprisingly, beauty preferences differ between sexes. Women pin DIY anti-aging serum and ways to lighten their hair, while men focus on pocket squares and beard styles.
And when it comes to food, women flock to clean eating recipes and men pin healthy meals for two.
Are you surprised by what men and women pin? Tweet your thoughts @BritandCo.