Between Emma Roberts鈥 new smokey quartz locks and Cara Delevingne鈥檚 new badass definition of silver platinum, we thought our spring hair color palette had already been pretty well defined. But that was before we got a glimpse of what appears to be Selena Gomez鈥檚 latest hue.

LOS ANGELES, CA - NOVEMBER 20: Actress/singer Selena Gomez attends the 2016 American Music Awards at Microsoft Theater on November 20, 2016 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)

While some would call it pink and others more of a purple, it鈥檚 a dark brown version of rose gold known as chocolate mauve Gomez looks to be rocking in the video that was leaked to Twitter of her jamming out to Nicki Minaj鈥檚 鈥淣o Frauds鈥 (AKA the latest developing track in Minaj鈥檚 seemingly never-ending feud with Remy Ma).

Whatever you want to call it, however, this color? Is FIERCE AF. In fact, it鈥檚 basically the next big thing. Don鈥檛 believe us? Just take a quick peek at all the variations of it popping up under the #chocolatemauve hashtag over on Insta. It girls everywhere are loving this shade, and it鈥檚 easy to see why, as it鈥檚 still dark enough to maintain brunette bombshell status, albeit with some SERIOUS edge.

Leave it to Gomez to be on the cutting edge of a hair trend. So far, this vid is all we have to go off of, but we鈥檒l be eagerly stalking awaiting more pics on social media for a better look of this insanely cool 鈥榙o. In the meantime, check out these stills MTV offered up below.

It鈥檚 official: We鈥檙e obsessed.

What do you think of Selena鈥檚 new look? Share with us @BritandCo.

(h/t Bustle, photos via Frederick M. Brown/Getty)