If you’re currently an urban dweller residing in one of the country’s most popular cities, and you don’t want to survive on deli sandwiches from the corner store forever, you’re probably headed to one of two places: Trader Joe’s or Whole Foods. Both have their perks. Whole Foods makes us feel like we’re a health-conscious celebrity the second we walk in, and Trader Joe’s… well, it’s home to cookie butter. However, if cost is your main priority, you’re probably hitting Trader Joe’s. And, according to a recent study, TJ’s prices appear to have hit a record low.


Considering Whole Foods’ nickname has long been “Whole Paycheck,” the fact that Trader Joe’s is the better deal isn’t a complete surprise. However, the gap between the two groceries stores is larger than ever before. A recent analysis conducted by Deutsche Bank gathered the same 77 items from the two stores and found a 26 percent price difference between Trader Joe’s and Whole Foods. This savings is apparently higher than when Deutsche Bank conducted a similar study back in 2013. They found Trader Joe’s prices to be 30 percent lower than Whole Foods when it came to perishable goods and 24 percent cheaper for nonperishable goods. All in all, the baskets full of the same 77 items came in at $240 at TJ’s and $303 at Whole Foods.

Whole Foods has been teasing a new, cheaper version of their store ever since early 2015. The new store is said to offer the company’s in-house brand 365 at record low prices. Could these findings put some fire in Whole Foods’ quinoa-filled belly to finally open the organic paradise? Here’s to hoping. The more affordable, preservative-free food, the better.

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(Photo via Getty)