The Chic New Retailer That’s Redefining the Way You Shop for Home Goods
Mall shopping, you’ve met your match. Batch, the new contextual commerce company, created a model that allows customers to look, play, and hang around all of their favorite brands *before* they buy. So those days of logging hours in the dressing room or taking laps around the living room department will soon be gone. Keep scrolling to learn more about this re-envisioned experience that’ll make splurging so much more fun.
Since Batch’s products are situated in non-store spaces, they make customer visits more immersive and intimate. With showcases set up to simulate a kitchen, bathroom, or even a BFF’s closet, they make it easy to get a true sense of how their selection of over 150 products will work in your home.
“Our team designed Batch to feature curated home design concepts that feel fresh, but achievable for the busy urban professional,” founder and CEO, Lindsay Meyer, explains. “In an online-driven world, we wanted to create a place where our customers could experience and interact with new products before making a purchase in a comfortable, home-like context.”
So, one week you could be scoping out cozy bed essentials from Parachute Home, and another, you could be getting handsy with some reclaimed wood tables from Statuswood. Since the company keeps their brands refreshed every eight to 10 weeks, no two trips are ever the same. Head on over to their site RN to see what’s currently in rotation.
If you’re ready to invest in a few products of your own, swing over to their San Francisco flagship store, or follow along here to get the latest on new store openings and launches.
What do you think of this immersive new brand? Tell us @BritandCo.
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(Photos via Batch)
