Dilemma: You’re at work and you get a super fun invitation but you don’t have the right look to wear and there’s no time to run home and change. You may want to invest in the Ellobella, a super flattering, wrinkle-free LBD that fits in your purse. Yup, you can squeeze the thing in a trendy silicone pouch that fits in almost every handbag. It even has a built-in bra. Genius!

When you need to dress up on the go, dress down after a formal event or have a spill or other fashion emergency, just take the Ellobella out of the pouch, shake it out and rock the new look with confidence. You never have to worry about ironing out the dress, either. The Ellobella pouch keeps the dress wrinkle-free and ready to wear at a moment’s notice, whether you’re at a local wedding reception or on a trip overseas.


If you’re not sold on black, you’re still in luck. Raisa has partnered with industry experts to make a range of dress color schemes available to complement any skin tone.

If you want to take the Ellobella home with you in your purse, head over to the Kickstarter campaign and pledge $30 to nab the dainty dress in your preferred size and color in time for the holidays.

Can you fit the Ellobella into your life? Let us know in the comments below!

(Photo via @ellobella)