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When it comes to buying beauty products, I definitely prefer a more minimalist approach. Instead of constantly purchasing the latest trending eyeshadow palettes or the best lip shades for the season, I like to focus on essentials that are considered “timeless.” This helps me from feeling overwhelmed with all the clutter of unused beauty products – and even better, it saves me a ton of money in the long run.
So, when it comes to viral “must-haves,” which beauty products are actually worthy of the hype? Let’s investigate with these 10 holy grail finds.
Amazon
Essence Lash Princess False Lash Effect Mascara
I think Essence’s Lash Princess Mascara was somehow made by a sorceress, because there’s no way a makeup product can be so satisfyingly effective without a little magic. Whenever I use this product (which has become a daily ritual of mine ever since I saw it go TikTok-viral back in 2022), I knew I’d met my mascara match for life. Plus, the fact that it’s literally $5 while still delivering the effects of a much pricier mascara makes it seem too good to be true. It’s an 11 out of 10 for me!
Amazon
Clinique Moisture Surge Oil-Free Moisturizer
Ladies, listen up carefully: you can still skillfully apply certain makeup products to your face, but if your canvas itself isn’t properly hydrated, it's likely to ruin your overall look. It doesn’t matter how high-quality your makeup products are – if your skin isn’t properly nourished and cared for, the entire look will appear a little cakey. That’s why this Clinique moisturizer is a godsend. It leaves the skin feeling supple, hydrated, and glowing, so much so that you might not even need a full face of makeup, as your skin will look effortlessly good without it.
Amazon
Maybelline Dream Fresh Skin Hydrating BB Cream
To further support my point above, one of the best ways to keep your skin looking as beautiful and youthful as possible is to ensure it receives sufficient hydration. Extending beyond moisturizers, you can continue to give your face that dewy, fresh glow with Maybelline’s Dream Fresh Skin Hydrating BB Cream. It’s one of the top-selling beauty products on Amazon for a reason, y’all! After just one application, you’ll practically look as though you’ve been airbrushed.
Amazon
Too Faced Lip Injection Extreme Lip Plumper
Have you ever been curious about getting lip injections, yet don’t have the extra $600 lying around to do so? Or perhaps you’re simply not a fan of putting injections into your face. Fair enough, either way! But if you can’t help but admire the aesthetic of big, plump lips, there’s a far cheaper hack that’s worth the hype: this Too Faced Lip Injection Extreme Lip Plumper. I’ve been using this product for nearly a decade now, so clearly, I’m a big fan.
Amazon
Batiste Dry Shampoo
Thin-haired girlies, stand up! If you, like me, are a victim of having fair, brittle hair, you’re not alone. While there’s nothing wrong with owning whatever texture of tresses you were born with, I’ve personally always admired the big blowout hairdos of the ‘80s and ‘90s. Despite having naturally thin tresses, a couple spritzes of Batiste Dry Shampoo transforms me from a drab and brittle do to Fran Dreschure levels of hair volume. Score!
Amazon
Neutrogena Hydro Boost Hydrating Gel Cleanser
I use this product as a part of my nightly routine, and let me tell you, it’s a game-changer. I love using it after a long day while I’m in the shower, because it effectively washes off all the makeup, dirt, and buildup that has gathered on my skin. It leaves me feeling clean, smooth, and glowing. IMO, it's 100% worth the hype.
Amazon
e.l.f. Camo Concealer
Who would I be without my e.l.f. Camo Concealer?! A lot less confident, that’s for sure. Because as someone who suffers with breakouts and combination skin, it’s a whole journey to find high-quality concealers that won’t leave my face oily or caked out. Fortunately, this product is built with sensitive skin in mind and leaves me with a flawless finish. I love you, e.l.f.!
Rhode
Rhode Pocket Blush
Everyone and their mother is raving about Rhode Pocket Blush on TikTok. I was skeptical at first due to its high pigmentation, and I wasn’t sure if it would look as good in person as it does on camera. Boy, was I wrong! I’m obsessed with the final touch this little pocket-sized blush offers, perfect to complete any makeup look.
Amazon
Kitsch Satin Heatless Hair Curling Set
I absolutely love curling my hair, but I’m not a fan of using hot tools to achieve the effect as my tresses are very prone to damage and breakage. That’s why I’m always looking for the best curling sets to wear overnight. The only problem is, these overnight curlers tend to be so uncomfortable, which causes me to wake up in the middle of the night, encouraging me to ditch curling altogether. Fortunately, the Kitsch Satin Heatless Hair Curling Set is designed with your comfort in mind, so you’ll wake up both fully refreshed and with the most gorgeous curls imaginable!
Amazon
MAC 'Ruby Woo' Retro Matte Lipstick
And finally, Taylor Swift said it best when she said, “I’ve got that red lip classic thing that you like.” Because to me (and to Taylor), there’s nothing more classic than a gorgeous red lipstick. It’s something that simply “never goes out of style.” When I bought this product due to all the viral online hype, the lady at the MAC store told me this particular shade looks amazing on everyone. She wasn’t wrong!
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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
