Khloe Kardashian’s New Denim Line Sold $1 Million Worth of Jeans in One Day

Finding the perfect pair of jeans is honestly the equivalent of a modern-day treasure hunt. It’s a daunting, often impossible-seeming task, but when you finally meet the leprechaun that leads to you the pot of gold, it’s instantly worth all the struggle endured. In this instance, Khloe Kardashian is our leprechaun. And the pot of gold is her new denim line Good American.
Good American, which was announced back in October, is sold online and at select Nordstrom locations. While the jeans have low-key been available for awhile, the brand is making headlines today because of a historic (and very Kardashian-esque) announcement: Good American made a whopping one million on its first day of sales. That makes Khloe’s new line the biggest denim launch in apparel history. Sorry, Levis.
The jeans come in three different styles: Good Legs (a skinny, cropped fit), Good Cuts (a tailored boyfriend style) and Good Waist (a high-waisted option). Everything is available from a size 00 to 24. So while it’s being marketed for “curvy girls,” that doesn’t necessarily mean plus-size only.
However, it does mean that Good American has very clearly filled a major gap in the market by creating a line that is tailored toward solving a fit issue that’s plagued girls with hips for a long time. The high-waisted style has sold out twice over since the October launch. And with the holidays just around the corner, we’re guessing it won’t be long until it does again.
If you want to see what all the hype is about, head over to Good American’s site to order yourself a pair. Because honestly, Christmas isn’t really Christmas until you get a gift for yourself, right?
Have you purchased a pair? Tweet us a selfie @BritandCo.
It can be intimidating to step out on your own and build a business from the ground up. As part of our collaboration with Office Depot, we're talking with Selfmade alum and solopreneur Colette Lawrence, the faith-based motivator and relationship builder behind The M.E.E. Movement, about ways in which women in business can find success.
B + C: How did you know M.E.E. Movement was your business to start?
The M.E.E Movement represents motivation, empowerment, and encouragement for women. It is what represents me. I did not know at first that it was my business to start, but then the thought of monetizing what I loved came to me. It scared me, however. I registered the business in July 2020 and have been slowly building my wings since.
B + C: What's one strategy that's helped you start your business?
Thinking through and researching what the requirements are to start my business, and then asking questions of people who are in the business. Not all advice worked; however, it helped me to figure out what I needed to do and not to do.
B + C: Did you always know life coaching would be your entrepreneurial path?
(Smiles) No, I did not. I 'stumbled" on it. I knew that people were always coming to me for advice and I found that I loved having conversations with them, especially with women, young and old.
B + C: What was your most valuable takeaway from Selfmade?
My most valuable takeaway was the first day of training: Get out of your own way. There were a lot of great moments and important takeaways from every presenter. However, getting out of my own way, pushing past doubts, was for me my most valuable takeaway. Doing something that I had never done before took courage. If I do not focus on what is happening with me mentally then I cannot deliver to my clients successfully.
B + C: What's one piece of advice you would give to female entrepreneurs on the brink of starting?
Get out of your head. You have something to offer. You have what you need to succeed so go ahead and do it.
B + C: How do you stay motivated?
I stay motivated by listening to music and listening to motivational speakers, and sometimes someone will just reach out and talk about the impact that I made in their life. That adds the extra juice or sauce I need to pummel through the day.
B + C: What's your best organizational tip?
Keep a diary and journal. It's the best way for me to keep organized and it also provides a source motivation as I record not only my "losses" but my wins as well.
B + C: Who inspires you in the entrepreneurial space?
Shirley Toliver – She motivates and empowers and makes me always want to show up.
B + C: What has receiving the Office Depot scholarship to Selfmade done to help you start or grow your business?
The scholarship was a blessing in that all the areas that were covered offered valuable information that I needed, from social media to HR. As a new business owner, I needed to know this to increase my own personal awareness in what it takes to run a successful business. The candidness of the presenters made it easy to see myself in their shoes and helped me to realize that I can also get there.
Thanks Colette! You can follow The M.E.E. Movement on Facebook, YouTube, Instagram, and LinkedIn.
Want to feel motivated to take the next step for your business? Let Office Depot OfficeMax give you the confidence you need with a suite of business services & solutions to help you put your best foot forward. Make a good first impression with business cards & build the business pitch of your dreams with custom presentations. With Office Depot OfficeMax you'll find the tools to reach new customers with confidence.
Head to Office Depot's Selfmade page to check out even more amazing business resources (and discounts!) to help you accomplish more on your entrepreneurial journey. These offers are available for a limited time only, so be sure to take advantage of all this goodness while supplies last. Want to join the next Selfmade cohort this summer? Check out all of the scholarship details right here.