Why Meghan Trainor’s New Campaign Will Replace the Phrase “Plus-Size”
Categories: Fashion

Why Meghan Trainor’s New Campaign Will Replace the Phrase “Plus-Size”

22-year-old Meghan Trainor has never been one to hide her curves. The song that shot her to stardom is titled, “All About That Bass,” after all. So it makes total sense that Meghan has teamed up with FullBeauty (an online retailer that sells clothing sizes 12+) for a campaign that’s all about practicing exactly what Trainor’s hit, body positive song preaches.

Trainor is set to appear in a digital campaign out tomorrow, which will run on fashion and lifestyle websites through the end of the year. In the ads she’s seen rocking looks from FullBeauty’s private labels alongside the empowering hastag #ownyourcurves.

In an interivew about the campagin with Elle, Trainor says, “I’ve always hated the word ‘plus-size.’ It bugs me. When I first signed up with FullBeauty, and I talked to them. I was like, ‘I don’t want to be labeled as this plus-sized girl coming in,’ and they said, ‘Absolutely not, we don’t like that term either.’ Which is why we like to say ‘full beauty’ [and] why I was immediately excited to work with them. Everything Melissa [McCarthy] said is completely accurate. [They’re] a big part of our society, women who are size 14, and how are you going to criticize us? The word ‘plus-sized’ should be gone.”

Do you think we should get rid of the term “plus-size?” Share your thoughts with us in the comments below. 

(Photo via @wwd, Feature photo via Larry Busacca/Getty)