Moleskine is so much more than a sketchbook brand. It’s THE sketchbook brand for any artist or writer when it comes to finding a place to jot down their thoughts and sketches. Moleskine’s iconic leather-bound notebooks are simple, sturdy and accessible to all artists, be they rookie doodlers or expert painters.

The brand wanted to dig deeper into what people can do with their notebooks, so they started a traveling exhibition called Detour. Since 2006, they’ve collected over 250 inspiring sketchbooks from “internationally recognized artists, architects, film directors, graphic designers, illustrators and writers.”

This year, some of the sketchbooks are being displayed at the London Design Festival, and they aren’t just filled with great art. They are great art.

The piece above by designer Oki Sato turns the edges of the Moleskine pages into the perfect planting ground for paper trees. Sato said about his sketchbook ladscape, “We wanted to show how sketches function in the space between two and three dimensions, and to present the sketchbook itself as a place.”

These artists prove that some ideas are meant to escape pages and turn into something totally new and unique. It’s the ultimate testament to “coloring outside the lines.” In fact, just color outside of the book! Is anyone else getting inspiration for some rad wall art here? We definitely are.

No matter how stoked we are about the new iPhone and Apple Watch, there are still some things you can do with paper that you simply can’t pull off with any kind of Apple gadget. The Detour installation is on view at London Design Festival frpm September 13 to 21.

How would you get crafty with a Moleskine? Let us know in the comments!

(h/t Fast Company)