Apple knows just how to hype its products, and it looks like everybody’s after the same thing: the iPhone 7 Plus in Jet Black. Within minutes of Apple opening up for pre-orders today, the online store sold out of the Jet Black color.


For most colors and versions of the iPhone 7, the phone will still ship out on September 16. Most of the iPhone 7 Plus phones are showing a shipping date of two to three weeks, but people who want the ultra-popular Jet Black iPhone 7 Plus will have to wait a little longer. Right now, the Apple store is showing a delivery date for sometime in November for all orders, and as of right now, it’s sold out. So if you wanted one and didn’t jump on the pre-order date, you’re going to have to wait even longer.

However, there’s a possibility that Apple will have the Jet Black phone in stores on September 16. If you’re really desperate to get your hands on a Jet Black phone and don’t want to wait until November (at least), try lining up outside your Apple store that day. Good luck.

Did you order an iPhone 7? Let us know @BritandCo!

(h/t Mashable; photo via Apple)