As the purveyors of gear for recreation — or “doing things,” as they like to say — Outdoor Voices has pretty much cornered the market on a new kind of activewear, and reached a whole new generation of shoppers in the process. So when the brand announced their partnership with running shoe disruptor label Allbirds (they make sneakers from wool, y’all), we were pretty stoked. Two script-flipping brands joining forces? Yes. All of the yes.
Like Outdoor Voices, Allbirds has made a name for themselves by doing things differently. Recognizing the beneficial properties of wool — including temperature regulation, moisture wicking, and odor minimization — the brand set out to create an innovative wool fabric made specifically for footwear. The result is super comfortable, functional sneakers made from renewable resources in a humane and sustainable way. Sign us up.
So what exactly can we expect from the partnership between these two change-makers? According to the brands, the Allbirds + Outdoor Voices kit is “inspired by Jogwalking, a recreational activity that falls between a leisurely walk and a run” and built for “everyday adventures.” You’ll have your choice of one Outdoor Voices top and one bottom available in navy and gray, Allbirds Wool Runners in coordinating black or gray (exclusive colors to this collab), and a Jogwalkers Club tote — all for $220. Kits are available for the men in your life too, so everyone can join in on the fun. What are you waiting for? Run, don’t walk, to get yours ASAP. (Okay, maybe jogwalk.)
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(Photos via Allbirds + Outdoor Voices)