PepsiCo has found itself in some hot water after CEO Indra Nooyi’s recent stint on the Freakonomics podcast, where she said the company was considering launching snacks specifically for women.
Nooyi claimed that women and men eat chips differently. She said, “When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom. Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.” She then went on to say that the company was considering making snacks for women that can be “designed and packaged differently,” with less crunch but the same taste, flavoring that won’t stick to ladies’ fingers, and that can fit into a purse.
Understandably, people on Twitter went into a tizzy, with people like Chrissy Teigen leading the charge. She wrote, “The only quiet chips are stale chips. This Tuesday I’m voting #no on #ladychips.” Others chimed in, too, commenting on everything from the gender pay gap to the way they actually eat their Doritos.
Others talked about things they’d rather have.
PepsiCo, for their part, responded to the backlash. They told Ad Age, “The reporting on a specific Doritos product for female consumers is inaccurate. We already have Doritos for women — they’re called Doritos, and they’re enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve and we’re always looking for new ways to engage and delight our consumers.” Sounds like if the company wants to go in a new direction with their chips, they should probably make sure they aren’t singling out a specific group.
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