Uh Oh! The Unicorn Frappuccino Has Sparked Legal Trouble for Starbucks
It looks like the Unicorn Frappuccino buzz is long from being over for Starbucks, but perhaps not for a reason that the brand is thrilled about. Before the mythically inspired frapp hit the scene, you may remember the Unicorn Latté from Brooklyn’s The End café. It’s pretty similar to the now viral frappuccino sensation, and the folks behind the latté are now actually suing Starbucks.
While some may think that Starbucks’ Frappuccino might give other unicorn drink vendors a boost in sales (especially since the Unicorn Frapp was just a temporary treat), the makers of the Unicorn Latté, which has been a menu item for The End since last December, say that their customers now assume their concoction is a knockoff or copycat of Starbucks’ version instead of an original creation.
According to the New York Post, records show The End’s owners even applied to trademark the name on January 20. However, since the application is still pending, this legal sitch could be even stickier than the sugar used in each drink.
View this post on Instagram
The meaning and symbolism of The Unicorn is all about opening up to infinite possibilities and that infinite possibilities surround you and are available to you at all times. Many times we cannot see that possibilities abound, or even exist. Unicorn gives us the "eyes to see" those possibilities, and "the wisdom" to take advantage of them 💫🦄🙏 📸: @laurenxkate (source: Universe of Symbolism by Presley Love)
A post shared by The End Brooklyn (@thendbrooklyn) on
“The size of and scope of Starbucks’ product launch was designed so that the Unicorn Frappuccino would eclipse the Unicorn Latté in the market, thereby harming [The End] and confusing their customers,” the suit claims. “In addition to having a highly similar name, Starbucks’ Unicorn Frappuccino shares visual similarities to the Unicorn Latte in that both were brightly colored and featured the colors pink and blue prominently.”
However, considering The End isn’t the only establishment claiming to have been serving unicorn-inspired drinks before Starbucks brought their frapp to the table (a Toronto bakery even had their own Unicorn Frappuccino prior to the viral buzz), we’re just not sure how this kind of lawsuit might turn out.
What do you think about this Unicorn Frappuccino lawsuit? Let us know @BritandCo!
(h/t People; photo via Christopher Furlong/Getty)
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)