Brand campaigns are steadily becoming more and more diverse, with companies embracing people of different body types and ages as their newest faces. Now, Playful Promises, a London-based lingerie brand, is taking things one step farther, making history by tapping season seven winner of RuPaul鈥檚 Drag Race, Violet Chachki, to front its latest ads, making her the very first drag queen to ever head up a lingerie spot.

For the team-up, Chachki channeled Bettie Page, a person who not only played a large inspirational role in creating Chachki鈥檚 drag persona, but is also the namesake of the collection.

As the reality contestant told Refinery29, her historical gig is certainly a step in the right direction toward acceptance and diversity, but it鈥檚 up to the industry to keep these opportunities coming. 鈥淚t depends on the brand or designer, really, and what their personal beliefs are on these things,鈥 she said. 鈥淏ut the fashion industry, especially in New York, is very much so an industry. I feel like queens play a role in the creative aspect, but now, we鈥檙e also selling products because of social media and Drag Race.

Violet Chachki for Playful Promises

Still, Chachki admits it might not work to include gender-nonconforming people in every type of campaign. 鈥淚t definitely is a risk to include any gender-nonconforming person in a campaign, a show, or whatever it might be鈥 because it 鈥渉as to be on-brand for [the company,鈥 she says, adding that it鈥檚 interesting to see 鈥渨here we fit in.鈥

Not all fashion and beauty fits within the realm of drag, either: Minimalist makeup, for instance, might look great out in the everyday world, but as Chachki explains, it鈥檚 just not drag. 鈥淚 think a lot of what drag celebrates is the opposite of that. We have a lot of cisgendered female fans and I think the inauthenticity and the hyper-femininity is part of why it鈥檚 so celebrated鈥 I think for people like that it鈥檚 too much makeup; it鈥檚 over the top 鈥 and I think that鈥檚 what鈥檚 so great about drag and what draws people to it.鈥

In fact, she says the drag community has a 鈥淔ashion industry of its own 鈥 drag designers and the fashion subculture within a subculture.鈥

The Playful Promises collab, however, which ranges in price from $13 to $98 and features everything from thigh-high stockings to boudoir robes, managed to find a sweet spot that combines both worlds perfectly.

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(Photos via Playful Promises + Santiago Felipe/Getty)