5 Creative Ways Instagram Can Add Personality into Your Business

One of the best parts of running your own side hustle or business is having the ability to call the shots while incorporating all of the things you love into your work, such as workspace decor that inspires you, marketing language that truly speaks to your customer community, and carefully curated social media content. One of our favorite platforms, Instagram, is a great way to infuse major personality into your business and brand — and if you’re already a fan, you probably won’t have much extra work to do. We caught up with Morgan Cornelius, Instagram’s small business lead, to recap some of the companies she believes are standout examples.

1. Bring your community behind the scenes. Love creating Instagram stories? Your biz can benefit from the fun content too. “This works across all industries,” Cornelius explains. “For instance, fiber artist Meghan Shimek (@meghanshimek) recently shared that she uses Instagram Stories to give her followers and customers more insight into who she is as an artist, from videos of her hiking to in-progress pieces. Packed Party (@packedparty) recently used the new interactive poll sticker in a fun Instagram Story on National Boss’s Day, having followers vote on whether or not to scare the boss on camera, and letting them watch the story unfold from there.”

2. Experiment with your content. If you’re particular about how you curate your feed or prefer to stick to a palette, you can also use Instagram stories to experiment with other content types. “Since the content disappears after 24 hours, it provides a great opportunity to see what works and what doesn’t with your customers,” Cornelius reminds us. “Mindy’s Bakeshop (@mindysbakeshop) created a story to gauge interest for a product (DIY holiday cookie kit) and had such a positive response via messages that they went for it — and it completely sold out.” When you’re open to experimenting, you’ll find brand new ways to let your personality and fresh ideas shine through.

3. Try real-time marketing by posting live during an event or sale. Live posts are a fun way to capture your community’s attention, and Cornelius tells us that posting during a key promotion is a great way to let your customers know what you’re up to. “This can encourage more people to attend an event, but you can also help those who aren’t there to experience it to feel more connected to your business,” she explains. “FoundMyAnimal (@foundmyanimal) goes live during pet adoption days to entice their followers to visit the event and adopt one of their rescue pups. They also host brief interviews with the parents and owners of a newly adopted dog, which helps them build a stronger connection between their community members while sticking with their brand and voice.” To replicate this awesome idea, come up with a unique way that you can use your voice and style to engage people who love your content and products.

4. Connect on a more personal level. Cornelius believes that one of the best ways to inject your personality into the digital brand you’re building is to share authentic stories that capture who you are and what you do. “Share personal stories from your day outside of the office, ask questions to your followers via polls that help them get to know you and vice versa, go live and answer fan questions to form more 1:1 connections,” she advises. “I love how 305 Fitness (@305fitness) uses fun polls like ‘Should we start a girl group?’ or shows off wild yoga poses while inviting followers to join in.” How fun!

5. Incorporate your customer into business decisions. For a fun twist and ultra-authentic interaction, introduce your latest ideas or creations with social media — and let your community help you decide what should make the cut. Cornelius used Woven & Wild (@wovenandwild) to show us how a company can use this tactic in a creative way. “This business recently used a poll sticker to share the newest woven with the community. This showed a more playful side of the owner’s personality, especially when she noted, ‘I think I’ll stick to neutrals’ after the results from her community came in.”

How do you use Instagram to boost your biz? Tweet us the deets @BritandCo!

My Facebook bio reads "I have a Narnia quote for every occasion," and the sentiment rings true. The hope and wonder found inside The Chronicles of Narnia played a huge role in shaping who I am as a writer and as a human. I'm a part of a Facebook group and keep up with some online forums, which means that I can spot clickbait or a fake poster from a mile away.

After Netflix acquired the rights to The Chronicles of Narnia in 2018, I was on the edge of my seat to see who would be involved. So, as you can imagine, when it was finally confirmed that Greta Gerwig (who directed 2019's Little Women, the other story that has heavily influenced my life) would write and direct the next two movies in the Narnia universe, I told *everyone.*

Although the books are no stranger to controversy, I'm confident Greta Gerwig will handle them with grace and tact because she has a knack for bringing stories into the 21st century while still feeling true to their original heart.

When is The Chronicles of Narnia coming out?

Image via Walt Disney Studios

It looks like we could see Narnia in 2026. Via What's On Netflix, filming will reportedly begin this August and will last around seven months. Check back here for more info on filming and the cast!

Who's in Greta Gerwig's Narnia cast?

Image via Matt Winkelmeyer/Getty Images

While we also don't have word on Greta Gerwig's The Chronicles of Narnia cast yet, after a reunion with actress Brie Larson at the 2024 Golden Globes (the two women starred in 2010's Greenberg together), X users are hoping the Oscar winner will make an appearance! "She need to get in Narnia somehow," one user said when they retweeted a video of the reunion. The reunion in question features Brie hopping like a bunny over to Greta, who squeals as they hug each other. I don't know about you, but that's exactly how I greet my friends IRL.

"When [Brie Larson] gets the Best Supporting Actress nomination for playing the White Witch, wait," one user added.

Saoirse Ronan told The Wrap at the Sundance Film Festival that she's already asked to be in Greta Gerwig's Narnia movies! The actress played the lead in two of Greta's films: Jo March in Little Women and the titular character in Ladybird. When asked whether she's already asked to be in The Chronicles of Narnia, Saoirse responds with a firm "yes." "We have that kind of relationship where I’m like 'So I’ll be in the next one!,'" she says.

However, it looks like we do have an idea of who we *won't* see in the cast. Original Narnia cast member William Moseley (who played Peter Pevensie) recently told Bleeding Cool he doesn't expect to get a call from Greta Gerwig: "I’m not part of that world anymore, which sometimes makes me sad because I love the world of Narnia and becoming a part of it."

"In terms of what I think about Greta Gerwig directing, I think she’s incredible," he continues. "Barbie was an amazing movie, and Little Woman was brilliant. Everything she touches turns gold, so I think Netflix is lucky to have her, and I’m sure she will embrace the challenge. I hope she enjoys it because it’s an incredible world to create, and I can’t wait to see what she produces."

Which Narnia story is Greta Gerwig adapting?

Image via Walt Disney Pictures/Walden Media

The specific Narnia movies the writer and director is making haven't been named, but an interview with TIME says that Greta Gerwig is adapting "the first book" in the series. The only hiccup is that they don't confirm whether they mean the first book chronologically (The Magician's Nephew) or the first book C.S. Lewis published (The Lion, The Witch, and the Wardrobe). I'm thinking it'll be The Magician's Nephew since we've never seen that story onscreen.

“[The films] won’t be counter to how the audience may have imagined those worlds,” Netflix CEO Ted Sarandos tells TIME, “but it will be bigger and bolder than they thought.”

While we don't have official confirmation on which movie Greta Gerwig is adapting, we know she wants it to have even more of an impact than Barbie.

"I want to make it feel like magic," she says. “C.S. Lewis said that the goal of writing fantasy — you know, something from his imagination — he’d say, let’s say you wrote about an enchanted forest. The goal would be that then every time you walk into a forest after you read it, you’d say to yourself, ‘maybe this is an enchanted forest.’ So that’s a tall order, but I guess re-enchantment of the world [is my goal].”

It looks like we can expect to come away from Greta Gerwig's The Chronicles of Narnia movies with even more love for the world, more childlike wonder, and more courage and kindness towards each other — and I am totally here for it.

How long has Greta Gerwig wanted to make a Chronicles of Narnia movie?

Image viaChang Ho/Warner Bros. Entertainment

Like the intentional planner she is, Greta Gerwig actually thought about directing a Narnia movie way before her involvement was ever confirmed.

"I’m writing and I’m sort of starting to dream and think about what I’m approaching," she says on The Empire Film Podcast. "I would say the land of Narnia is equally exciting and terrifying. I have nothing really to report on it other than it’s something I was actually talking about before I made Barbie. So, that’s been sort of in my unconscious working its way through. But that has been a pattern. I wrote a draft of Little Women before I made Lady Bird."

Narnia, Little Women, Barbie — Greta Gerwig has a knack for turning our beloved childhood stories into something complex and emotional that resonates with us even more as adults!

“I’m slightly in the place of terror because I really do have such reverence for Narnia,” Greta tells BBC Radio 4. “I loved Narnia so much as a child. As an adult, C.S. Lewis is a thinker and a writer. I’m intimidated by doing this. It’s something that feels like a worthy thing to be intimidated by."

"As a non-British person, I feel a particular sense of wanting to do it correctly," she continues. "It’s like when Americans do Shakespeare, there’s a slight feeling of reverence and as if maybe we should treat it with extra care. It is not our countryman.”

Are these new The Chronicles of Narnia movies a continuation or a reboot?

Image via Walt Disney Pictures/Walden Media

We don't have any info yet on whether this adaptation will pick up where The Voyage of the Dawn Treader left off, whether it will be a remake of The Lion, The Witch, and the Wardrobe, or if it will be a totally new story within the Narnia universe (similar to Prime Video's The Rings of Power).

I'm personally anticipating that it will be the first option because I would love to see Greta bring something like The Magician's Nephew (which has never been adapted) to life onscreen.

What is The Chronicles of Narnia about?

Image via Disney Enterprises/Walden Media

The Chronicles of Narnia revolves around the fictional land of Narnia, and the children in our world who find it. Time passes differently in Narnia than it does on earth, which means that even though around 50 years pass for the characters, they find themselves in a different decade or century every time they reenter the magical land.

Each book has themes like good vs. evil, family, and identity as the characters face different challenges and adventures. The coolest thing about these books is how open-ended C.S. Lewis wrote them — because your own personal experiences, life lessons, and worldview impact your imagination, you have a different experience every time you read them.

“It’s connected to the folklore and fairy stories of England, but it’s a combination of different traditions,” Greta Gerwig tells TIME. “As a child, you accept the whole thing—that you’re in this land of Narnia, there’s fauns, and then Father Christmas shows up. It doesn’t even occur to you that it’s not schematic. I’m interested in embracing the paradox of the worlds that Lewis created, because that’s what’s so compelling about them.”

Are these new The Chronicles Of Narnia movies for Netflix?

Image via Twentieth Century Fox Fim Corporation/Walden Media

Yes! Netflix acquired the rights to The Chronicles of Narnia (which were previously held by Walden Media) in 2018, but there wasn't much news for the next few years. The New Yorker confirmed that Greta is attached to write and direct these Narnia Netflix films in the near future.

Why did Disney stop making Narnia movies?

Image via Courtesy 20th Century Fox/Walden Media

The final Chronicles of Narnia adaptation for Disney was 2010's The Voyage of the Dawn Treader. Even though the film set up a sequel, issues with the rights ended the film series early.

The Chronicles Of Narnia Adaptations To Watch

Image via Pierre Vinet/Disney Enterprises, Inc/Walden Media, LLC/IMDb

Animated Film:

BBC Miniseries:

Disney Feature Films:

Are you excited for Greta Gerwig's Chronicles of Narnia movies? Let us know in the comments and follow us on Facebook for more movie news!

Lead image via Chang Ho/Warner Bros. Entertainment

This post has been updated.

I'll admit out of the many teen dramas I've consumed, Outer Banks is one of the most ridiculous. But the insanity surrounding the plot is half the reason it's enjoyable! John B. wrestling an alligator with his bare hands? Kiara getting kidnapped then making a daring escape in her PJ's? John B. and Sarah getting married (kind of) by the power of "the sky, the stars, and the sea" after escaping the SBI?

Considering my favorite fan theory for the future is that Madelyn Cline's Sarah and Rudy Pankow's JJ learn they're secret siblings, I know the crazy train isn't slowing down anytime soon. I took to Reddit to find the wildest Outer Bankshot takes and I was not disappointed. Keep reading to see if you agree with any!

JJ and Kiara Never Should Have Happened

Image via Netflix

While JJ and Kiara is one of the most popular ships on the show, a lot of Outer Banks fans think the "no Pogue-on-Pogue macking" rule from the pilot should have stayed in effect. The individual romances between Kiara and JJ, John B., and Pope make the story really messy, and the fact the show writes Kiara to be with all three of them in the span of three years gives a lot of viewers the ick.

I'll be team #Jiara forever (and literally screamed when The Backseat Lovers' "Kilby Girl" started playing during the motorcycle ride in season 3), but I'll say it would incredibly compelling to see a friend group take care of each other as much as the Pogues do without ever crossing over into romantic territory. That's found family, after all!

Pope Should Have Ditched The Treasure Hunt

Image via Netflix

One Reddit user is convinced that "Pope should’ve focused on his future in school instead of giving everything up to search for treasure." And TBH, I totally agree.

In season 1, Pope has a breakthrough about the hidden treasure in the middle of his scholarship interview. He ditches the scholarship committee to tell the rest of the Pogues, throwing away a crazy educational opportunity. Pope beats himself up for it, and his parents definitely aren't pleased, but at least it meant he got to stay in the show instead of leaving for college, which leads me to...

Outer Banks Should Have Started With The Pogues In Their 20s

Image via Netflix

As one of the only people alive who loves the post-time jump One Tree Hill, I would have loved to see OBX start off with the characters in their 20s (although it looks like that's where Outer Banks season 4 will pick up!). This would eliminate SO MANY problems from the jump because the Pogues wouldn't have to worry about missing school, they'd be more self-sufficient, and instead of being the same old high school drama, it could have provided a commentary on figuring out life in your 20s the same way Friends did.

Rafe Shouldn't Have Any Kind Of Redemption Arc In Outer Banks Season 4

Image via Netflix

Drew Starkey the man that you are. According to one Reddit user, "Rafe should not have a love interest or a redemption arc" like we see in season 3. We spent all of season 1 and season 2 establishing that Rafe (played by Drew) would do anything it took to get what he wanted (including one successful murder and two other attempts?!). He shows next to no remorse for his actions, and exploring his literal psychopathic tendencies would take the show to a whole new level.

Big John Should Never Have Returned

Image via Netflix

John B.'s dad's disappearance is the catalyst for the Pogues' journey at the beginning of Outer Banks, and Big John's return means the story feels somewhat repetitive in the third season, and it undoes a lot of the growth we've seen from John B. Plus, Big John is just SO chaotic, selfish, and dramatic. If he had truly died in season 1, we could have seen John B. wrestle with that finality, and how to cope with loss in the face of finding the treasure and falling in love with Sarah.

And Finally, Outer Banks Should Have Ended After Season 1

Image via Netflix

Outer Banks season 1 was exactly what we needed at the height of the pandemic. It was escapist — both in terms of the beach vacation vibes, but also because the '00s aesthetic took us right back to simpler times — and it had such a wonderfully resolved finale that some fans think nothing has matched it.

Do you agree with any of these Outer Banks opinions? I'm such a romance fan, I don't know what I'd do if the show didn't have JJ and Kiara get together! Check out all the best New TV Shows coming this year for more.

Lead image via Netflix

May is Asian/Pacific American Heritage Month and what better time than right now to highlight some of our favorite AAPI founders. From artists to creators to designers and beyond, these entrepreneurs are charting their own creative paths and bringing fresh ideas to the world, making it a little brighter, a little more colorful, and a better place for all. Check them out and their brands, and prepare to be inspired!

Giselle Go, Cofounder of DAMDAM

The former editor in chief of Harper's Bazaar Singapore (the youngest to hold the title at just 26) turned skincare entrepreneur is Philippine-born and sought to build a clean skincare brand as an ode to the Japanese culture she loved and respected so deeply. Enter DAMDAM, a brand dedicated to preserving ancient Japanese beauty regimens, such as "osoji" and "mochi had," heritage Japanese beauty ingredients like the Shiso Plant and Komenuka Oil, and a team of partners and vendors that collaborate with the brand by creating hand-crafted atelier and preserve Japanese land through regenerative farming practices. The brand is a 5-star best seller on Sephora and one that's hoping to inspire more people to partake in minimalist routines that place an emphasis on mindfulness.

Yanghee Paik, CEO and co-founder of Rael

“I like to call myself an accidental entrepreneur," says Yanghee Paik, a former Hollywood exec who co-founded Rael feminine care products. "I was looking for new inspiration and ways to make a bigger impact on people’s lives when I met my other co-founders.” Together, they saw an opportunity to bring safe and effective technology of Korean feminine care products to the U.S. market. Rael’s first organic cotton pads launched in 2017 and became #1 best-selling pad on Amazon. All Rael period care products are developed without toxins and are hypoallergenic, soft, and breathable. The packaging is also something you don't mind leaving on your countertop.;)

Dev Heyrana, Fine Artist and Hip Hop Dance Teacher

Heyrana's particular brand of creativity is one-of-a-kind. She manages to be warm, welcoming and woke, with a focus on inclusivity, social justice and motherhood that comes through in every piece of art she creates. Born in The Philippines and immigrated to the U.S. when she was 9 years old, her family comes from the island of Cebu. "I'm a proud Cebuana. My childhood in the Philippines felt like freedom. I had my swimsuit in my backpack for whenever we decided to swim and I biked everywhere." But immigrating wasn't easy as a child. "I witnessed racism towards my family and didn't know how to make sense of it," she told us in our Creative Crushin' series."These events left a mark. I was a quiet kid and observed everything and everyone around me. I think about my grandparents, Lolo Jose and Lola Rita, a lot as I walk through life. When I make decisions. As hard as it feels, you have two choices, do you let it take you down or take it one step at a time forward. I kept going and it really shaped me as to why I am the way I am today."

Trisha Okubo, Founder of Maison Miru

Trisha Okubo (pictured center) started out as a Stanford engineer but always had a passion for fashion, sculpture and architecture. She discovered the magic of making jewelry, intersecting form and function, art and science, order and chaos. "It’s wearable sculpture, a thing of beauty that captures your magic: your experiences and memories of the people you love," she says. "Miru in its native Japanese is evocative of sight. It is a reminder to open your eyes, to see the world in a new way." Maison Miru is launching its limited edition jewelry collection today, in collaboration with Heart of Dinner, a non-profit organization that provides hot meals for the most vulnerable Asian elderly community around Manhattan's Chinatown area, in honor of AAPI Heritage Month. The Heart of Dinner System Kit features three styles curated by Heart of Dinner founders Yin Chang and Moonlynn Tsai (pictured left and right). Made to be waterproof, sweatproof, and life-proof, the kit will include the Classic Heart Nap Earrings, Shooting Star Open Hoops, and Classic Arc Ear Cuff. 20% of the proceeds from the kit will be donated to Heart of Dinner.

Lin Chen, Founder of Pink Moon

A Brit + Co Self Care Award winner, Pink Moon is an online shop where you can find eco self-care, wellness, and lifestyle brands, with more than 30 percent of them being founded by women of color. When launching Pink Moon's in-house collection, Lin made the decision to create it as an open love letter for her Chinese heritage with the launch of a gua sha tool and accompanying face oil. Aromatherapy also plays a big role in Pink Moon's self-care in-house collection with original blends in signature candles, body/hair oils and more. 1% of Pink Moon's revenue goes to a nonprofit of your choice with every purchase.

Fiona Co Chan, Founder of Youthforia

Fiona founded Youthforia from the ground up while living in Hong Kong during the pandemic. An econ major who worked in business development for a software startup, she found that frequent travel to China was hard on her skin. She founded Youthforia, a makeup brand made famous on TikTok, uses plant-based ingredients and functions like skincare you can sleep in!

Rachel and Jiyoon Han, Founders of Bean & Bean Coffee

Not only did this mother daughter duo found Bean & Bean, but they're both certified Q graders (or coffee sommeliers)! The brand first got their start in 2008, after Jiyoon's parents immigrated from South Korea and opened the first ever roastery in Queens, NY. They're focused on ethically-sourced product, supply chain transparency, and Female Equity in Coffee.

Farah Jesani, Founder of One Stripe Chai

A daughter of South Asian immigrants, Farah Jesani started her career in NYC's corporate world. I graduated from the University of Georgia with a business degree and moved to NYC to work in the corporate world. She soon realized that the chai options offered at coffee shops didn't really reflect the bold and flavorful chai she grew up drinking. That's when the seeds for One Stripe Chai were planted...Founded in 2015, One Stripe Chai combines rich, spicy masala chai with black tea for an all natural chai concentrate that even the pickiest chai drinkers will love.

Tina Chow Rudolf, Founder of Strange Bird

Rudolf's fascination with beauty and skincare originates from watching generations of mothers before her. Her grandmother would give her mother facials using egg whites, cucumber, ginger and ginseng — all ingredients from their kitchen. Strange Bird (also her husband's nickname for her) is a plant-based and crystal-charged beauty brand that combines ancient Chinese beauty traditions with high vibrational alchemy to help women create a daily practice that supports their skin goals and their life goals. Products include ingredients such as ginger, ginseng and goji berry in organic blends as well as flower and gem essences such as amethyst, rose quartz and crab apple.

Clara Jung, Founder of Banner Day Interiors

Clara left a career in corporate law to start Banner Day Interiors when she realized that legal research and courtroom appearances didn't satisfy her creative desires. Her creative and comfortable style helps her clients transform ordinary rooms into stylish spaces. Originally from Los Angeles, Clara attended Cal and fell in love with the charm of Berkeley (shortly after graduating, she joined the Peace Corps in Nepal teaching English), where she now lives.

Sravya Adusumilli, founder of Mango People

Chemical engineer turned beauty entrepreneur Sravya Adusumilli was inspired by her South Asian roots when creating the plant-based multi-functional makeup brand beloved by TikTok. She struggled to find a brand that was truly clean and inclusive of all skin-tone shades so she began experimenting and researching Ayurvedic rituals and teachings to utilize powerful plants and pigment-rich fruits, flowers, and herbs to heal the body, mind, and spirit. After five years of intensive research and several iterations later, Mango People was born.

Ming Yi and Ching Yeh Chen, Founders Of Pearl River Mart

This duo founded Pearl River Mart in 1971 as the world's first Chinese American department store. People of all backgrounds can learn about Asian history and culture beyond NYC through their online site. Pearl River Mart has two events to celebrate AAPI heritage, including"Just Between Us," a new exhibition curated by Arlan Huang in partnership with Think!Chinatown at their SoHo location starting 5/4 and Pearl River Mart's Second Annual AAPIHM Sunset Celebration in conjunction with Lunar Hard Seltzer and Gold House will be held at their Chelsea Market location on 5/19.

Jennifer Tsay, Co-Founder & CEO of Shoott

Jennifer Tsay is a SAG-AFTRA actor whose personal experience with "side hustles" led her to launch a company that puts creatives and freelancers first. Shoott seeks to make professional photography more accessible to everyone with "Insta-worthy" 30-minute outdoor photo sessions that are free to book online and allow customers to pay only for photos they love at $15 per photo or less. In spite of the pandemic, demand for bookings grew and the company is now available in 600 locations across 60+ cities nationwide.

Diane Reade, Founder of MO MI

Diane's mother and grandmother raised her with holistic, naturopathic, aromatherapy and encouraged her to seek wellness beauty rituals. Diane says her Asian heritage inspires her creative process when sourcing plant-based ingredients that have been used for centuries. Her personal care brand MO MI is animal- and planet-friendly and incorporates values from Diane's heritage and from time spent living, working and traveling in Europe and Asia.

Eunice and Sabrina Moyle, Founders Hello!Lucky

Eunice and Sabrina are bi-racial Chinese-white sisters who grew up in Asia and Africa. They founded Hello!Lucky in 2003 as a letterpress greeting card studio with a distinctive humor and style inspired by their Asian and Midwestern roots. Since then, Hello!Lucky has grown to become a design and licensing studio with the mission of delivering joy, creativity, and connection through their products, which include greeting cards, best-selling children's books, and home goods. They are committed to supporting the highest good of their customers and promoting self-awareness and social justice. They published Sloth and Smell the Roses, a children's board book on mindfulness and self-compassion and in 2018 published Be the Change: The Future Is In Your Hands, a DIY book for girls and women about using creativity to inspire community and civic action. Sabrina serves as Board President of @mosaicproject, an Oakland-based youth non-profit that provides immersive, experiential learning in building inclusive, equitable, peaceful communities.You can follow along with Eunice and Sabrina @helloluckycards and @helloluckykids.

Joy Cho, Founder and Creative Director of Oh Joy!

LA-based Joy Cho exploded in the world of licensing with home decor, kids, pet, and furniture collections with brands such as Target, Band-Aid, Calpak, Petco, Keds, and more. She has authored six books and consulted for hundreds of creative businesses around the world. For two years in a row, Joy was named one of Time's 30 Most Influential People on the Internet and has the most followed account on Pinterest with over 14 million followers.

Andrea Xu, Co-founder and CEO, Umamicart

Conceived by Andrea Xu to serve as a one-stop-shop for home cooks, Umamicart, an online market, prioritizes Asian American-led businesses, immigrant-led businesses, and the mom-and-pop suppliers and producers behind consumers' favorite heritage brands, as well as the inspiring Asian American founders that are reinterpreting traditional flavors with new and personal products.

Angela Chau Gray + Ervina Wu, Co-Founders of YINA

YINA is a beauty and wellness brand based in California whose mission is to demystify and enliven Chinese Medicine. Co-founded by Dr. Ervina Wu, a licensed in TCM, the brand features products for skincare, wellness and more.

Vicky Tsai, Founder of Tatcha

One of our favorite Teach Me Something New podcast guests, Tsai's personal skincare routine (equal parts skincare + meditation) is as impressive as it is inspiring. Her customers include celebrities like Meghan Markle and Kim Kardashian who are fans of her Japanese skincare products, which are based in ancient Geisha beauty practices. For Vicky, skincare *is* self care, and we all need to take time for ourselves to wash away the day, and start fresh each morning.

Syama Meagher, Co-Founder of Rendall Co.

Syama Meagher originally planned to launch Rendall Co. as a home goods brand featuring aprons but pivoted to premium face masks at the beginning of the pandemic in March 2020. The styles were bestsellers and now the brand finally launched its collection of aprons, which feature durable chambray and denim fabrics and professional quality workmanship. We love our Bistro apron!

Hanna Chiou, Co-Founder of Habbi Habbi

Hanna Chiou grew up in the U.S. speaking her parent's native language Mandarin but not reading it. "It's challenging because Chinese is character-based so most books from Asia are intimidating because there are a sea of characters — and speaking doesn't translate to reading," she told us. Habbi Habbi was her answer to accessibility and ease of learning with a set of language books that kids can tap with the simplicity of a translating wand (our kids love theirs!).

Justine Tiu & Adrian Zhang, Co-Founders of The Woobles

We love this online learning platform for crochet. The brand sells beginner crochet kits that have been designed leveraging UX research and customer feedback to push through initial frustrations of learning a DIY art through remote learning.

Kirstie Wang, Founder of A Jar of Pickles

Kirstie Wang started A Jar of Pickles with $200 as a side hobby business that eventually grew multi-6 figures in revenue while she worked full-time jobs in UX design and marketing. She started it as a hobby Etsy shop in college after teaching herself digital design. She recently took the leap and quit her full-time job to grow A Jar of Pickles, pursuing her passion to share what she's learned by coaching other small business owners. You can enroll in her Selfmade course, Organic Social Media Growth, starting on May 25.

Image via Clar Ngai-Howard/Instagram

Clare Ngai, Founder of BONBONWHIMS

Before Clar Ngai launched BONBONWHIMS, she moved to the U.S. at the age of 19 to study journalism. From there, she's been working in the fashion industry for the past 10 years. Her experience with the digital and influencer aspects of fashion have come in handy because BONBONWHIMS speaks to several generations with its Y2K appeal.

It was during the pandemic that she began creating the bones of BONBONWHIMS to fuel her own passion and raise awareness for BIPOC organizations like Stop AAPI Hate.

Since its creation, BONBONWHIMS has been featured on stars like Megan Thee Stallion and Demi Lovato.

We are also big fans of our Selfmade members, including Christine Tong (above), founder of Christine My Linh, Shannon Huang, founder of The Soul Edit, Justine Pon of The Ponnery, Sruti Bharat of FutureMap, Koyun Fan, co-founder of Sticky Rice Sisters, and Poy T. Granati of Summer Space Studio.

To support the fight against anti-Asian racism, visit Stop AAPI Hate, a national coalition documenting and addressing anti-Asian discrimination.

Brit + Co may at times use affiliate links to promote products by others, but always offers genuine editorial recommendations.

This post has been updated.

Mariska Hargitay is the woman of the hour anywhere she goes, with her iconic Law & Order: SVUrole as Olivia Benson under her belt for the last 25 years. The character is an absolute advocate to women — and assault victims of any gender — through her words, actions, and powerful convictions of each perpetrator on the show. She takes great care with her victims and pursues perpetrators with fervor, and slowly as you watch the show..the line blurs between Olivia and Mariska.

This isn't anything new — just recently Mariska literally stopped production on the show to help a child (who mistook her for an actual police officer) find her mom. It's just who Mariska is. She walks the walk and talks the talk — including during her speech at Variety's Power of Women's Power of Women event.

Image via NBC Universal

As a Power of Women honoree, Mariska was recognized in regards to her work as an advocate for sexual assault survivors. She took the stage and used her platform to discuss rape and assault conviction reversals, shining a light on the recent overturned ruling in Harvey Weinstein's landmark NYC case. Here's what she said:

Today I want to talk about reversing convictions, and more specifically I want to talk to you about how impossible it is to reverse mine. It’s impossible to reverse my conviction that survivors matter. It is impossible to reverse my conviction that what happens to us matters, and that our society must respond to survivors with a more a compassionate, holistically, deeper, and more nuanced understanding of what healing means.

It is impossible to reverse my conviction that after a trauma, survivors can reclaim lives of hope, of possibility, of audacious risk, beautiful intimacy, and glorious, glorious abundant joy. And I stand before you as evidence of that statement.

It is impossible to reverse my conviction that we must listen to survivors as experts on what justice means. It is extraordinary how little their voices are consulted, let alone incorporated, in the process of deciding how to repair harm. Justice is not a one-size-fits-all journey.

It is impossible to reverse my conviction that patriarchal impunity has to end. Patriarchal impunity is when a male-dominated system exempts perpetrators from punishment. Studies show that only 20% of all rape cases in the U.S. are reported to the police, and that between 5 and 0% of all rapes result in a guilty plea or a conviction. So why do 80% of victims not report? Because they're met with a system that grants impunity to perpetrators; a system that blames victims; a system that accepts only those victims who are experienced as "real" rape; a system that completely misunderstands the neurobiology of trauma, which causes behavior in women that doesn't fit the picture of how a "real victim" would act.

Is that change needed that victims should just pull themselves together? Just buck up and report anyway? No. No, it's the system that receives them that needs to change

It is impossible to reverse my conviction — and the conviction of my extraordinary team, The Joyful Heart — that the backlog of untested rape kits can be brought to zero; that the testing of all new kits must be mandated; that we need a statewide kit tracking system; and that survivors have the right to access the status of their kits.

It is impossible to reverse my conviction that grammar — yes, grammar — that we use when we speak about rape must change. In the sentence, "A woman is raped," there's a crime and there's a victim, but there's no perpetrator. Where's the perpetrator? Where is he? Statistically, as we know, most likely he's walking free. He's so free that he doesn't even appear in the language about the crime that he committed. Is that not extraordinary? It's extraordinary that in the very grammar, the perpetrator goes free. Reintroducing perpetrators in the language of rape will make some very unwieldy grammar, but that's the nature of change. It's unwieldy, it's messy, it's uncomfortable, but it's necessary.

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Hargitay continued on in her prolific speech to describe that rape shouldn't be considered a "crime of passion" because it's "not simply the next step in the trajectory of his passion" when a man takes a consensual hookup too far and assaults a woman against her will. She stated that it's "an exercise of power," doubling down that the language we use is important.

The speech went on to address that rape is both about power and control, as a "construct" that was "built, and assembled, and reinforced over time." She noted that there are people with these positions of power — and she specifically called out those in the entertainment industry — that could make a difference and aligned themselves to victims and survivors.

After this and some other remarks, Hargitay specifically called out the Weinstein conviction reversal. She said:

I do want to say something about the Harvey Weinstein conviction, specifically about the reason that it was overturned: too many women's voices. Too many women's voices were allowed to speak. Hallelujah! Amen! I can't imagine anything more beautiful than that. The Daily podcast episode talked about how it was so risky for the prosecution to have that many women testify. Risky to let women speak? You're damn right it is!

Too many women speaking brings change. Too many women speaking shakes the establishment. Too many women means we get listened to more, and people might actually hear what we have to say. Look what happened when women started saying just two words, right? Me too — just as an example — a tidal wave of change. Me too.

And then of course, there was the response: the Me Too Movement. The backlash. The examination of whether the changes that have come are lasting, or are even positive. Of course there's a backlash! What did they expect? For women to speak repeatedly, loudly, together, with a purpose — for there to be no backlash? The backlash is evidence of how powerful those voices were, how powerful those voices ARE.

Watch Mariska Hargitay's Full Speech Here

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Mariska Hargitay's Gets Emotional as She Thanks Her Support System and the Women Around Her

Turns out that your TV heroes really can be your IRL heroes after all. Long live Olivia Benson! Long live Mariska Hargitay!

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After Emily in Paris season 3 dropped on Netflix in December of 2022, we were hoping to get the fourth installment of the hit show in 2023. But production halted when the WGA writers' strike, then the SAG-AFTRA actors' strike went to affect, and our beloved cast and crew campaigned for better wages and industry protection. But with the end of the writers' strike, and new SAG negotiations, Emily in Paris season 4 finally began production in February 2024 — and I can already tell you there's sure to be plenty of drama and French fashion this time around.

Not only will we see Emily in Paris (see what I did there?!) but she's also pulling an Audrey Hepburn and taking a little Roman Holiday. That's right — our favorite Parisians are heading to Italy! If that doesn't sound like a dreamy comfort show then I don't know what does. Here's everything we know about the upcoming season of your favorite TV brain candy!!

Is Emily in Paris season 4 coming soon?

Image via Lily Collins/Instagram

Via Variety, Emily in Paris season 4 began production in Paris the week of January 15! "Did someone say Saison Quatre?!" Lily Collins says in her Instagram post announcing production. "Finally reunited with my @emilyinparis fam back in Paris and it feels so good. Although, I may need to brush up on my selfie skills for Emily’s sake…"

Now the wait is over! According to the official announcementfor Emily in Paris, we know part one drops on Netflix August 15, followed by part 2 on September 12. I've been impatiently waiting for this considering we didn't know how filming would be impacted by things like the WGA writers strike!

Is Emily in Paris filmed in Paris?

Image via Lily Collins/Instagram

Yes, Emily in Paris is filmed on location in Paris! We got our first look at Emily in Paris season 4 when Lily Collins and Ashley Park were seen filming in the City of Love (via Daily Mail). The costumes for the series are still as bold and bright as ever, with Ashley's Mindy wearing cobalt and metallic boots, and Lily's Emily dressed head-to-toe in lemon yellow. I can't wait to see what these best friends get up to this season! Check out our Paris travel recommendations to live out your own Emily in Paris dreams ;).

On April 27, Lily Collins confirmed Emily in Paris season 4 had wrapped its France shoot and that the cast & crew have swapped the City of Love for the Eternal City! "When you’re the first ones on the dance floor at the Paris wrap party. Next stop: Rome!" she says on Instagram. Late spring is literally the perfect time to film in Italy and I just know this season is going to give me more wanderlust than ever before. I need gelato!

What's Emily In Paris season 4 about?

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Season 3 left us with a huge cliffhanger: Alfie breaks up with Emily, Camille learns she's pregnant with Gabriel's baby, Benoit's "Mon Soleil" has been chosen for the Eurovision Song Contest, and Emily and Gabriel realize they've been in love with each other the whole time. Whew.

Emily in Paris season 4 will have a ton of cliffhangers to bring full circle, and a bunch of damage that all the characters need to heal. We know from the Netflix TUDUM fan event that we might also see Emily have to deal with an ultimatum head-on, as well as an unexpected twist. Plus, it looks like she's heading on a "Roman holiday," according to lead actress Lily Collins. We'll take any nod to an Audrey Hepburn movie, please and thank you!

Is Alfie coming back in season 4 of Emily in Paris?

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We don't have OFFICIAL word on whether Alfie (played by Lucien Laviscount) will return for Emily in Paris season 4, but we're hoping for his sake that he gets some closure. Lucien wants to come back as well! "[The dream is] to keep this gravy train going and just to kind of really live in this world a little bit longer," he says in an interview with Elle. " The writers on the show and the creators behind it and everyone that comes into contact with it is so amazing and fantastic. Their minds [have] way, way, way, way surpassed mine. So, yeah. I’ll let them do their thing.”

Who else is in the Emily in Paris season 4 cast?

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We can expect the rest of the cast — Lily Collins as Emily, Lucas Bravo as Gabriel, Ashley Park as Mindy, Camille Razat as Camille, Philippine Leroy-Beaulieu as Sylvie, Samuel Arnold as Julian, and Bruno Gouery as Luc — to return.

Will there be a season 5 of Emily in Paris?

Image via Marie Etchegoyen/Netflix

It looks like Emily in Paris season 4 will not be the final season, according to creator Darren Star. “There’s a lot more story to tell here and we’re not wrapping things up anytime soon,” Star tells Elle. “And also hopefully season four isn’t the end either. I feel like we’re all creatively feeling like we’re in the middle of something not heading towards the end.”

Darren also told Deadline season 4 is "not necessarily conceived as a final chapter. I think like every other show, it’s a rich ensemble. There’s no end in sight until everybody feels like it’s time to end. And I don’t think this show is limited by a number of seasons, I think it’s limited by everybody’s enthusiasm and excitement about doing it and telling stories about these characters."

We'll take as many seasons of Emily in Paris as they'll give us!!

What has the cast said about Emily in Paris season 4?

Image via Marie Etchegoyen/Netflix

Lucas Bravo told People he's excited for a coming-of-age for Gabriel. "When you start a character, then there's a year where you experience the world and you mature, you become another person and you come back and it's exactly the day you left off," he says. "I'm happy that in season four I'll be able to bring more of what I became and what I've experienced in the past four years."

Even though Lily Collins is now an executive producer, she doesn't want to know TOO much about the future of the show. “Darren and I speak, on occasion, about where he’s thinking of going, but he also doesn’t wanna spoil too much for me because there is a fine line,” she tells Collider. “I don’t wanna know everything because I want to be led with the writing, but I am also curious because, as a producer wanting to celebrate the other characters, I’m very curious to see what their trajectories are."

What happened at the end of Emily in Paris season 3?

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To be fully prepared for Emily in Paris season 4, it's important to remember just what happened during season 3! The junior season was a bumpy ride for Emily, and it ends with the craziest finale yet. After Camille and Gabriel decide to get married, Camille stops the wedding, saying she knows Gabriel is in love with Emily instead of her. This declaration leads Alfie to break up with our leading lady because he refuses to be her second choice (and honestly, I respect it). That's not the only shocker because Camille also reveals that she's pregnant with Gabriel's child, which comes as a surprise to everyone. Meanwhile, Mindy learns Benoit has submitted a song (specifically "Mon Soleil") to the Eurovision Song Contest and Laurent has his heart set on opening a club in Paris.

Are you excited for Emily in Paris Season 4? Give us your craziest theory in the comments, and check out our Facebook for more pop culture news. Read up on how This Emily In Paris Theory Could Be Why Emily And Gabriel Aren’t Together (Yet).

Lead image via Netflix.

This post has been updated.