This Vertical IKEA Apartment Doubles as a Climbing Wall
If you’re used to “opening day” meaning a boring old ribbon-cutting with a not-so-boring pair of giant scissors, we’ve got news for you. An IKEA store in France has upped their game with local communications agency ubi bene to throw one of the coolest opening events ever. Maybe that’s not surprising coming from the company that hosted slumber parties in their stores. The agency created a huge vertical mock apartment that’s actually a working climbing wall.
We love our IKEA hacks, but this time it was the store doing the hacking. The 30-foot-high climbing wall was part of a four-day opening event at the Clermont-Ferrand store, where participants could scale the wall and scramble over mounted Scandinavian furniture, bright pink dressers and bookshelves on their way to the top. There are even a couple of living room-inspired rest stops for taking a break, like the hanging swing chairs (are those available for purchase?!).
“As Clermont-Ferrand is a sporty city, IKEA wanted to give to the inhabitants an event that perfectly suits their needs,” said Vanessa Vannier from ubi bene in an interview with Business Insider. Guess we have to start hiring personal trainers for our own cities so we can get one of these the next time an IKEA moves into town. Start shaping up now, guys!
What’s the coolest store opening schtick you’ve ever seen? Let us know in the comments!
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)