You’re nuts, IKEA. You’ve lost your marbles, but we prefer it that way. You built a ridiculous vertical climbing wall, you hosted a sleepover and you are fighting climate change with meatballs. This latest craziness involves a December promo in Russia that brought IKEA to the silver screen. The Swedish furniture company took over a cinema in Khimki and transformed it into a comfy, cozy experience that was intended to feel like watching a movie from your own bed (minus your laptop, Hulu subscription and teddy bear).

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They outfitted the cinema with not only beds and linens, but fun extras like slippers so that movie-goers could really make themselves at home. And while we recommend keeping your shoes on at the multiplex most of the time, this would be one of those exceptions.

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Hey, we love a good IKEA hack...


Can someone figure out how to get IKEA to do this in our neighborhood? Let us know what you find out in the comments.