We love us a little bit of J.Crew. But considering their prices can go up to around $200 for a cashmere sweater to over $100 for a pair of jeans, we won’t say it’s the most affordable place to shop – and apparently J.Crew knows it. The brand announced today that they’ll be opening a new store called “J.Crew Mercantile” that will offer a lower price point for the quality basics we love the brand for.


In a statement released on Friday, the brand says, “J.Crew Mercantile stores will feature a collection of value-driven merchandise with classic J.Crew style for women, men and children. Once only available in J.Crew Factory stores (the brand’s outlet), the collection is designed exclusively for J.Crew Factory and now J.Crew Mercantile. Located in convenient retail centers, J.Crew Mercantile stores will make the collection even more accessible to customers.”

J.Crew Mercantile will open up its first store in Dallas, TX in late July, with plans to open more locations in the future.


This news comes just after the brand made headlines for laying off 10% of their corporate employees. They’ve also recently been criticized for releasing garments poor in quality while still charging sky-high prices. Could this new store be the start of a more affordable J.Crew? Our currently lacking cashmere collection certainly hopes so.

What do you hope to find at J.Crew Mercantile? Share with us in the comments below.

(Photos via J.Crew)