Rainbow food has been having its moment for what seems like an eternity, and McDonald’s is getting on board in their own way, with an LGBTQ+ French fry box that’s a technicolor dream. So even if you don’t want to eat the rainbow, you can still support pride.

Available at McDonald’s restaurants in the San Francisco Bay area, the rainbow French fry boxes were created to promote the chain’s sponsorship of pride events in SF and Washington DC. “The rainbow fry boxes are a fun way to show our support of the LGBTQ community using one of McDonald’s most iconic and recognizable items,” McDonald’s PRIDE Network founder, Cathy Martin, said.

The chain has always supported diversity both in their employment and support of Pride events, but this is the first time they’ve taken it further. “As an official sponsor of this year’s Pride festivities, we looked for a unique way to bring that celebration into our restaurants throughout the Greater Bay Area,” said spokesman Kim Knapp.

With the initiative only happening in SF this year, we hope that the company will consider rolling rainbow fry boxes out across the country for Pride 2018. With companies like Equinox and American Eagle Outfitters supporting LGBTQ+ rights, it’s great to see that companies aren’t afraid to show their pride and respect for diversity.

What’s your favorite Pride-supporting company? Tell us @BritandCo!

(h/t Refinery29; photo via McDonald’s)