Rainbow food has been having its moment for what seems like an eternity, and McDonald鈥檚 is getting on board in their own way, with an LGBTQ+ French fry box that鈥檚 a technicolor dream. So even if you don鈥檛 want to eat the rainbow, you can still support pride.

Available at McDonald鈥檚 restaurants in the San Francisco Bay area, the rainbow French fry boxes were created to promote the chain鈥檚 sponsorship of pride events in SF and Washington DC. 鈥淭he rainbow fry boxes are a fun way to show our support of the LGBTQ community using one of McDonald鈥檚 most iconic and recognizable items,鈥 McDonald鈥檚 PRIDE Network founder, Cathy Martin, said.

The chain has always supported diversity both in their employment and support of Pride events, but this is the first time they鈥檝e taken it further. 鈥淎s an official sponsor of this year鈥檚 Pride festivities, we looked for a unique way to bring that celebration into our restaurants throughout the Greater Bay Area,鈥 said spokesman Kim Knapp.

With the initiative only happening in SF this year, we hope that the company will consider rolling rainbow fry boxes out across the country for Pride 2018. With companies like Equinox and American Eagle Outfitters supporting LGBTQ+ rights, it鈥檚 great to see that companies aren鈥檛 afraid to show their pride and respect for diversity.

What鈥檚 your favorite Pride-supporting company? Tell us @BritandCo!

(h/t Refinery29; photo via McDonald鈥檚)