Not so long ago, Kendall Jenner and Pepsi came under fire for releasing a protest-inspired ad. The campaign was branded as tasteless, and folks accused Pepsi on trying to cash in on hot-button events like #BlackLivesMatter or the Women’s March. After the backlash, Pepsi pulled the ad and issued an apology. Welp, now it seems like one luxury fashion brand learned nothing from all that controversy.

Ports 1961 is taking a lot of heat for their cringe-y Spring 2018 line, which they’ve been sharing on their Instagram and Twitter pages. The clothing incorporates plays on the Black Lives Matter name, including “Every Color Matters” and “Only Love Matters,” as well as images of raised fists.

While some Twitter users were happy to see the clothing line being “dedicated” to the movement, the majority of others insisted it missed the mark and echoed the  All Lives Matter counter-movement.

Ports 1961 has yet to respond to the criticism.

What do you think of Ports 1961’s fashion choices? Tell us @BritandCo!

(h/t Teen Vogue; photos via Ports 1961/Instagram)