Fashion is about self-expression, for both children and adults. But that expression can be stifled when kids鈥 clothing labels employ a narrow definition of 鈥済irly鈥 and make it difficult for little girls who love dinosaurs, monsters, pirates and other so-called 鈥渂oyish鈥 concepts to find fashion tailored to their diverse interests. Princess Awesome wants to close this gap with a girls鈥 dress line that features mix-and-match prints that are fun, free and most importantly, female empowering.


Princess Awesome was founded by two mothers after they observed gender stereotyping in children鈥檚 fashion during a shopping trip to mainstream stores. The girls鈥 options were ice cream cones and heart, while the boys鈥 options were robots and rocket ships, but no girls鈥 clothing featured traditionally 鈥渂oyish鈥 concepts or a combination of these concepts.

Clothing with messages of gender stereotyping has been shown to have to a negative effect on the social development of children. Determined to reverse this trend and impart to their daughters that girls, not fashion labels, decide what it means to be girly, the duo created a test batch of dresses in 2013. In 2015, they became the highest-performing Kickstarter childrenswear campaign ever.


Today, Princess Awesome sells headbands, snapsuit dresses and play dresses in a variety of gorgeous, gender-bending prints. These include the 鈥淪he Rex鈥 for young explorers, the 鈥淧i in the Sky鈥 for little math whizzes and the 鈥淪uper-Secret Hidden Ninja鈥 that鈥檚 sure to karate-chop stereotypes. While the majority of pieces are designed for girls and infants, the company also sells adult headbands and headscarves for the wild and wonderful kid in all of us. Head to Princess Awesome鈥檚 site to order a piece for yourself or your little one.

Which of Princess Awesome鈥檚 playful prints is your favorite? Let us know in the comments below!

(Photos via Princess Awesome)