Starbucks Just Released Their Holiday Drinks in New Cups and They’re… Green?
When it’s time to welcome the cooler weather and prepare to say goodbye to our daily PSL (as well as this secret Halloween drink that you HAVE to try ASAP), we look forward to the appearance of Starbucks’ iconic red holiday cups to hold our candy cane-flavored drinks. After causing a stir last year with a minimalist design that irked traditionalists and those looking for an abundance of seasonal imagery, you’d think that Starbucks might play it safe this year. But nope. Instead, they’ve taken things even further by releasing new cups at the SAME TIME as their holiday drinks that are… wait for it… GREEN?
After all the outrage they faced over their solid red cups last year, Starbucks decided to throw fans for a loop yet again with a limited-edition green cup that’s been released today, Nov. 1, along with all of the holiday season’s delicious drinks. The entire cup — which Starbucks has not said is meant to replace the chain’s “official” red holiday cup, by the way — is covered in a single line which connects figures of a farmer, a family, friends embracing and a barista (natch). The creation was by Seattle-based graphic artist Shogo Ota. “The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers, humanity, connection and the desire to bring people together as a united community,” says Starbucks’ chairman and CEO Howard Schultz, “During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other.”
Last year, the coffee company faced backlash over their a solid red holiday cup design that lacked typical seasonal images. Folks accused the company of killing the holiday spirit. This year, Starbucks seemed to have taken that criticism with a grain of salt. This new cup is less “festive” by traditional definition, but we think the message is just as beautiful — and it’s a great lead-up to whatever official holiday cup Starbucks winds up unveiling. We’ll know for sure if this is a holiday hit or festive #fail soon enough, as customers will be able to get their hands on this year’s green cups starting today, November 1.
What do you think about the new cups this year? Tweet us @BritandCo!
(Photos via Starbucks, Getty)
Editor’s note: An earlier version of this post mistakenly stated that the green cups were Starbucks’ official holiday cups for 2016. Brit + Co regrets the error!
Back in January, we introduced you to a feel-good cause to inspire your New Year's resolution: a walking challenge to help raise funds for the amazing cancer fighters at The Leukemia & Lymphoma Society. I took part in the challenge with the Brit + Co team and ended up walking 105+ miles in January — it was awesome.
This spring, there's a new challenge on the horizon, The Leukemia & Lymphoma Society's Big Climb. The ask: On May 15, 2021, you can step up to take cancer down by committing to climb 1,311 steps, walking 3.2 miles, or doing 440 chair step-ups at home as part of the Big Climb. If you need some motivation to bring movement back into your daily routine — look no further!
As always, it's free to sign up, but climbers are encouraged to set a fundraising goal to help beat cancer. We'll be organizing another Brit + Co team to step up, and I hope you'll join us too! Keep scrolling for a peek at where I'll be completing the challenge in my Los Angeles neighborhood around the hidden Silver Lake Stairs. Happy climbing!
Never underestimate the power of an accountability buddy! I asked my in-laws, my partner, and a few friends to join me so we can keep each other motivated and accountable in completing the challenge — virtual high-fives all around! Also, my dog Fox is a great climber, too.
An aesthetically pleasing backdrop is a huge motivator for me! I'm fortunate to have all sorts of painted steps around my neighborhood to keep the challenge interesting, but you can also keep cool inside with at-home chair step-ups.
Don't forget to share your progress on social — #BigClimb!
Feel free to break the challenge up if you need to by tackling half the distance in the AM and half at sunset. Here's me 1,311 steps later and ready for a break — but, think I earned this one!