We know that when we first saw the now viral screen caps of clown contouring, a form of sculpting your facial features by way of extreme color correcting, we let out a collective WTF. From the pink oversized outline around the lips of the gal who developed the technique, YouTube beauty blogger BellaDeLune, to a poop emoji scribbled on her forehead, the layers of multi-hued concealer look more like the kind of face we鈥檇 paint on for Halloween, not what we鈥檇 apply for everyday wear 鈥 but it鈥檚 no joke.


According to the caption on Instagram, BellaDeLune originally posted this transformative tutorial as a big FU to her haters. 鈥淚dk how many times I鈥檝e been called a clown. Well, I鈥檒l show you what a real payasa looks like,鈥 she wrote, using the Spanish word for clown. But the empowering statement isn鈥檛 just making the rounds as the latest creative way to deal with hurtful comments, it鈥檚 already being billed as the next big makeup trend. So, we asked a Nikki Wilson, a Bay Area hair and makeup artist with seven years of beautifying under her belt, to weigh in on the latest offbeat makeup technique to break the Internet.


First things first: Nikki is not a contour hater. 鈥淚 contour every day,鈥 she said. 鈥淚 use a powder to just lightly contour to make it more 鈥榚veryday鈥 and not look as heavy but still sculpts the face.鈥 That being said, her initial reaction to the posts was similar to ours. 鈥淭o be honest, it鈥檚 a little bit exhausting,鈥 she said. 鈥淚t can really confuse people who are not doing makeup every day. So now they think, 鈥楧o I need all these products? Now do I have to do all of this in order to look acceptable to society?鈥 No, you don鈥檛. Makeup is amazing, it鈥檚 fun and creative and a way that you can express yourself, but for an everyday look you don鈥檛 need to use 5,000 pounds of makeup.鈥 That being said, Nikki says the technique holds some merit. 鈥淭here is some theory behind it 鈥 there is color correcting behind it 鈥 so it does work. But it鈥檚 a lot more work than you need to achieve the look.鈥

We asked Nikki to give us a quick breakdown of color correcting, which basically uses opposite colors found on the color wheel 鈥 yep, the one you learned about in grade school art class 鈥 to neutralize certain hues. 鈥淚f you have a lot of redness, you鈥檙e gonna want to get [a concealer] that鈥檚 green. I know that sounds crazy, but that is the old-school way of color correcting redness. What you鈥檇 do is put that on whatever鈥檚 red and you take the actual color of your skin 鈥 your foundation or powder 鈥 and apply that over it.鈥 And it doesn鈥檛 stop there: there are a circus of products out there to cut out skin imperfections. You can use yellow to mask bruises or veins, peach to hide dark under-eye circles and lavender to beat any yellows skin spots, but you don鈥檛 have to cake it on.


To get the same results as the clown concealer tutorial without all the fuss, Nikki recommends using a busy girl-friendly CC Cream, or Color Correcting Cream, to streamline the process. 鈥淚t鈥檚 very similar in texture to a BB Cream, the difference is that they鈥檙e tinted a different color. I really like MAC鈥檚 Prep + Prime CC Creams ($30 each). They鈥檙e really awesome 鈥 they have a wide variety of colors, they鈥檙e very lightweight on the skin, you can layer things on top of it and it doesn鈥檛 get sticky, you can wear it by itself and it just gives a really nice luminous radiant finish.鈥 And no, you don鈥檛 need to apply it as drastically as you see in the vid. 鈥淵ou put it only wherever you want to color correct. I don鈥檛 put it over my entire face like a mask. Usually, I have a little redness on my cheek, so I will put it right on the cheek, let it kind of sit in there, and then I鈥檒l put my foundation on top.鈥 Now that sounds like something we can fit into our 5-minute makeup routines.

Do you contour on the reg? What did you think when you saw this tutorial? Share below!

(h/t Cosmopolitan, Photos via @belladelune)