Wearable tech has introduced us to some really cool gadgets that make our lives easier, like the stylish Chevron necklace that doubles as awesome earbuds, or the cute ring that lets you pay for things on the go without carrying a wallet. Tech-savvy women entrepreneurs have been dreaming up ways to merge the innovative ideas in the tech world with the practical realities that make our day-to-day even more fun (hello, matching friendship bracelets with app聽lights).

This week, in our How to Quit Your Day Job series, we chat with Yasmine Mustafa,聽a #girlboss who is creating聽wearable tech that makes our lives safer. Her B-corporation-certified company, ROAR for Good, is developing products that empower women. If you鈥檝e always wanted to break into the wearable tech industry, let Yasmine鈥檚 do-gooder ways inspire you to get started.

Meet the Wearable Tech Pro: Yasmine Mustafa

Yasmine鈥檚 hard-working parents owned a 24-hour convenience store when she was growing up and that taught her the importance of a strong work ethic. After putting herself through Temple University, Yasmine started聽a software business called 123LinkIt that she sold in 2011. She decided to take some time off and trek solo for six months in South America. During her journey, she met many women who told her horror stories of traveling and being assaulted. When Yasmine returned to her Philadelphia hometown, a woman was brutually assaulted just a block from where she was staying. 鈥ROAR for Good was born when I read the news story the next day,鈥 says Yasmine.


One of the first products her company is launching is Athena,聽through an Indiegogo campaign.聽This wearable circular device can easily be attached to your purse, worn a necklace or attached to聽your waist.聽If you feel at all unsafe when walking home from work or post-happy hour, hold down the Athena button for three seconds. This will activate a loud sound (or can be used in silent mode if needed) and sends a distress signal聽and the GPS of your exact location to an聽emergency contacts list. The lightweight device 鈥攁bout an ounce in weight and the size of a half-dollar 鈥 will be made in three colors:聽Antique Silver, Timeless Black and Rose Gold. In addition, Yasmine shares, 鈥淧art of the proceeds of Athena go towards nonprofits that teach empathy and healthy relationships to young children.鈥

Athena_23A 645x430

The Tips

Don鈥檛 get hung up on Imposter鈥檚 Syndrome. If you鈥檝e had that irksome feeling that you鈥檙e not good enough for that promotion, even after you鈥檝e gotten promoted, you might be suffering from Imposter鈥檚 Syndrome. Yasmine鈥檚 ROAR for Good co-founder Anthony Gold wrote about how Imposter鈥檚 Syndrome affects many successful people (a whopping 70 percent of high-performing women have felt this way). 鈥淏elieve in yourself and don鈥檛 get trapped by imposter syndrome,鈥 advises Yasmine.

Belt Loop 645x430

Find a mentor. Never underestimate the value of reaching out to someone you admire in your industry who can guide you through the ins and outs of your particular field. If you don鈥檛 have a mentor from the get-go, Yasmine says, 鈥淣etwork and look for someone to bounce your ideas off and gain feedback from. Their input can be invaluable and encouraging as you move ahead.鈥

Don鈥檛 reinvent the wheel. You鈥檙e not the first person who has ever wanted to start their own business, so look to those who have done it well and learn from them. 鈥淭here are many good books and methodologies for helping launch a business,鈥 says Yasmine. She recommends The Lean Startup by Eric Reis and Zero to One by Peter Thiel.

Holding Athena 645x430

Determine if your product is needed. Before pooling聽all of your financial resources into your dream idea, conduct research to find out if the market is ready for a product like yours, or if one already exists. 鈥淭he first thing my co-founder and I聽did was validate the idea and be sure that the product we were designing was what the market needed,鈥 says Yasmine.

Surround yourself with people who align with your values. Yasmine admits that creating a product that deals with sensitive issues like sexual assault is not an easy space. She relies on supportive friends and advisors who act as a 鈥渟ounding board and a shoulder to lean on when needed,鈥 says Yasmine. Find a聽tribe that聽understands your mission, gets why you鈥檙e not around when you鈥檙e working and can give you an聽honest nudge to get out of the office every once in awhile.

Purse-strap 645x645

Stay connected to your mission. Starting a mission-driven B-certified corporation means a lot to Yasmine. Athena is just the start of what she hopes her聽company will achieve. 鈥淲e don鈥檛 want to build products. We want to truly make a difference, and being part of a team that believes it and strives for it is inspiring and incredibly motivating,鈥 says Yasmine. By staying true to your original passion, you can get that boost of聽encouragement you鈥檒l need in the beginning days of your business.

Perfect Your Skills

Crowdfunding Class 645x430

1. Successful Crowdfunding 鈥 How to Win Backers and Raise Funds聽(Free): This free online course will teach you the basics for running your own Kickstarter or Indiegogo campaign for your dream product.

MicroMentor-Thumb 645x430

2. Connect With a Business Mentor聽(Free): MicroMentor matches beginning entrepreneurs with volunteer business mentors to help small businesses grow with the right connections. The free social network聽provides an easy way to connect with the right adviser.

Creative Live Marketing Class 764x430

3. Market, Launch and Sell Your Next Big Thing聽($99): Yasmine advises testing out your idea before diving into your business. This Creative Live class starts with a free preview video called 鈥淗ow Do I Know This Will Sell?鈥 and gives you the tools from an online marketing expert to grow your audience.

What career聽would you like to see covered next in our How to Quit Your Day Job series? Let us know in the comments!

(Photos via ROAR For Good;聽photo of Yasmine Mustafa via聽Alejandro A. Alvarez)聽