Starbucks Has BIG Plans to Follow Up the Unicorn Frappuccino
The massive success of Starbucks’ Unicorn Frappuccino proves without a doubt that the brand knows how to play the social media game. Creating a drink that was so darn pretty that people couldn’t resist sharing pics on Twitter and Instagram, it was basically a lesson in how to make money off of a viral sensation. That’s why we weren’t surprised by the almost immediate appearance of other social media-worthy drinks like the Unicorn Lemonade, the pretty in Pink Pegasus Frappuccino, and even the slightly intimidating Dragon Frappuccino. And if you thought they were the tail end of this tasty trend, then think again, because Starbucks just made an announcement that Unicorn Frapp fans will love.
When it comes to the viral sensation that sparked around the Unicorn Frappucino, Starbucks (now former) CEO Howard Schultz said that it’s “the most stunning example of our understanding of digital and social media and Instagram.” Considering frapp-lovers were even dyeing their hair to match the drink and using it as a pregnancy announcement (!), you certainly can’t deny that it was a prime example of how to use social media to promote the heck out of a product.
That’s why it’s also no surprise that Starbucks plans to take advantage of the craze with even more picture-perfect Frappuccinos. “Just stay tuned because we have a lot more coming,” Schultz continued, with the company’s new CEO, Kevin Johnson, adding, “We will bring at least one entirely new drink into Happy Hour this year that is going to be as good as Unicorn or better.”
As good or BETTER? We can’t wait to see what that is. We’ve already had a Unicorn Frapp, Pegasus Frapp, and Dragon Frapp. So perhaps a Mermaid Frappuccino will be next?
Are you happy that Starbucks has plans for more drinks like the Unicorn Frappuccino, or are you not into the specialty frapps? Let us know @BritandCo!
(h/t Elite Daily; photo via Ben Pruchnie/Getty)
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)