The 20 Best New Beauty Products That Launched in 2017


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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Transitional beauty can be a challenge. With shifting temperatures and weather, our hair and skin can feel dried out and dull, leaving our overall look (and feel) a little less than. But never fret, beauty babes! Ahead we've got our favorite new finds to keep you hydrated, moisturized, and looking luminous (even if only via Zoom) as heck — all winter long and beyond.

Iris & Romeo Best Skin Days 5-in-1 Skincare + Dewy Coverage Broad Spectrum SPF 25 ($64): For the babe who does it all but doesn't actually want to *do* it all to get ready. This is your one product, acting as a daily serum, moisturizer, coverage, SPF, and blue light/pollution protection. Mic drop.

Onå All Eyes On Me ($30): Instantly lift and cool those puffy, morning-after eyes with these slip-free eye gels. Packed with the good stuff — like vitamin C, cucumber, and arnica — and none of the bad, this 5-pack will help keep you puff-free for the season.

Kiehl's Avocado Nourishing Hydrating Mask ($45): What's better than avocado toast? Almost nothing. But this ultra-nourishing face mask is a close second. Rich and creamy, this fragrance-free formula takes just 15 minutes to give you the full, moisturized effects.

John Masters Cleansing Balm with Kokum Butter & Sea Buckthorn ($36): Not that many of us are wearing much makeup these days but this cleansing balm helps take it off without stripping your skin of essential moisture. It's not greasy too and great for all skin types, but especially us dry skin gals!

OSEA Undaria Algae Body Oil ($48): Seaweed has leaped from our plates to our beauty routine by packing a punch of antioxidant minerals to hydrate, softens, and firm. Say so long to dry skin and it even reduces the look of stretch marks.

Naturopathica Sweet Cherry Brightening Enzyme Peel($14) Get that glow, even in the colder months, with this pore-unclogging peel.

Maria Nila Silver Shampoo ($28): Summer may be long gone, but your bright blonde doesn't have to go anywhere. Violet pigment and blackberry extract are the secrets to this 100% vegan and Swedish-made shampoo that's formulated to make your golden locks shine their lightest and brightest.

Alfie Firming CBD Facial Serum ($68): Buh-bye pesky wrinkles! This serum does it all with the help of a few friends. Hyaluronic Acid, plant stem cells, and organic CBD are blended to firm up your face, hydrate lost moisture, improve blood flow, and reduce tension.

Saint Jane Bright Repair CBD Eye Cream($65):Start the day literally bright eyed (bushy tail optional) with this mix of vitamin C, collagen, and CBD to help reduce dark circles and fine lines.

Each & Every Worry-Free Deodorant ($15): Calling all sweaty Betty's, this 'Everlane of deodorants' is 2019's all-natural answer to your stinky woes. Made without aluminum, parabens, synthetic fragrances, gluten (yes, that's a thing), or baking soda, this cruelty-free stick comes in eight fab fragrances to keep you feeling dry and smelling fresh all day long.

Terra Beauty Bars Floral Infusion Multitasking Oil ($24): Give your hair, skin, and/or nails some moisture and shine TLC with this vegan blend of coconut oil, collagen-boosting jojoba oil, lavender essential oil, vitamin E and botanicals.

Briogeo Be Gentle, Be Kind Avocado Kiwi Mega Moisture Superfood Mask ($36): Briogeo, a POC-owned brand, offers the vegan + cruelty-free hair mask we've been waiting for all our lives. It's perfection for dry, dull and parched hair (even safe for keratin and relaxed hair).

Moroccan Magic Lip Balm ($25/8-pack): Soothe chapped winter lips with this set of 8 balms made with organic beeswax, Argan oil, and rosemary extract.

Kitsch Jade Crystal Facial Roller ($24): ICYMI, gemstone rollers are all the rage right now, and we can see why. This Jade beaut will gently massage away tension and stress to reduce wrinkles and help circulate blood.

Save Me From Chemical Conflict Tip To Hair Reboot ($78): Is your hair broken and therefore your life feels a little broken, too? Repair bleach damage and overprocessed locks with a scalp and hair treatment we can't stop raving about. Your radiant reboot begins NOW.

Milèo New York Amber Fort Elixir Oud ($62+): A little facial oil can go a long way, especially when it's packed with vitamin C, alpha hydroxy acid, and Indian pink lotus flower. Brighter, smoother, more luminous skincare is here.

UMA Oils Flawlessly Firming Neck, Chest & Decolletage Serum ($105): Your skin deserves to feel smooth and firm — no matter how old of a millennial you happen to be. Worth the extra buck, this antioxidant-rich serum is fast-absorbing and gives a more ageless appearance to your most delicate areas.

Tweezerman Lash Assist ($18): Lash on, lash off. From the pros who brought us a really good brow tweeze comes a one and done for your fake lashes. Seamlessly and precisely apply either individual or strip lashes for that glam effect you've always wanted — sans stress!

Verb Curl Kit ($48): Calling all curly gals! This four-part kit is just what your locks will love. Clean, hydrate, restore, and define and keep those curls lookin' and feelin' healthy year-round.

SLMD Body Seal ($32): For those who suffer from eczema flare-ups this rich body cream uses colloidal oatmeal to relieve dry, itchy, eczema-prone skin.


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This article has been updated from a previous post.

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

After keeping up with Taylor Swift & Travis Kelce's rom-com love story, and listening to Taylor Swift's songs about Travis on repeat, there is one question on my mind: when are Taylor and Travis going to make their red carpet debut?! My fingers are crossed for the 2024 Met Gala (which is happening May 6, FYI). Not only would it make total sense for Taylor Swift to show up at the Met Gala since she's having the biggest year, like, ever, but the fact the theme is all about the beauty, emotion, and complexity of time makes so much sense when you listen to The Tortured Poets Department. Here's everything we know about Taylor's potential return to the Met Gala.

Was Taylor Swift invited to the Met Gala this year?

Image via Dimitrios Kambouris/Getty Images

Yes, Taylor Swift and Travis Kelce were reportedly invited to the Met Gala for 2024. This event is one of the biggest nights of the year — and it's also one of the hottest tickets in town. Considering both Taylor and Travis are on top of the world, the Met Gala would be the perfect place to make their relationship red carpet official.

The 2024 Met Gala theme is "The Garden of Time." If I were dressing Taylor, I would choose a look inspired by her song "I Hate It Here," which features a ton of imagery from The Secret Garden. "I hate it here so I will go to secret gardens in my mind," she sings. A floral dress in shades of green, pink, and white, especially when paired with clock accessories? Come on!

However, a TMZ source has said the couple declined their invitations and won't be at the event in New York City. It would make sense for them to skip considering Taylor Swift's Eras Tour restarts in Paris that week. However, I definitely think they could make it work — after all, she did fly from Tokyo to Las Vegas for the Super Bowl.

Why did Taylor Swift did not attend Met Gala?

Image via Larry Busacca/Getty Images

Taylor Swift hasn't attended the Met Gala since 2016. The theme was "Manus x Machina: Fashion In An Age Of Technology," and this look is definitely her most daring yet. With the bleached hair (which Swifties have dubbed "Bleachella"), the silver snakeskin dress, and the edgy cutouts, Taylor definitely made a statement.

But considering 2016-2017 was the beginning of her Reputation era, when the entire world seemingly turned on her, it makes sense why she hasn't shown up to any Met Galas since. It's also why showing up to the 2024 Met Gala ahead of Reputation (Taylor's Version) would be the perfect way to show she's reclaimed her life!

Who did Taylor Swift meet at Met Gala?

Image via Larry Busacca/Getty Images

Taylor Swift, who was dating Calvin Harris at the time, met Tom Hiddleston around the time of the 2016 Met Gala. She also met Joe Alwyn (her most recent ex) that night. She actually sings about it in "Dress" and says, "flashback when you met me // your buzzcut and my hair bleached" (Joe had a buzzcut at the time and Taylor's hair was bleached!).

When did Taylor Swift and Travis Kelce start dating?

Image via Stephen Lovekin/Getty Images

Taylor Swift and Travis Kelce started publicly dating in September of 2023. However, Taylor revealed in her recent TIME interview they were already official by the time she showed up to support him IRL.

"We actually had a significant amount of time that no one knew, which I’m grateful for, because we got to get to know each other," she says in the interview. "By the time I went to that first game, we were a couple. I think some people think that they saw our first date at that game? We would never be psychotic enough to hard launch a first date."

What is Taylor Swift's longest relationship?

Image via Stephen Lovekin/Getty Images

Taylor Swift's longest relationship is with Joe Alwyn, whom she dated for six years. They were together from 2016 until 2023.

Do you hope to see Taylor Swift and Travis Kelce at the Met Gala? Let us know in the comments!

Lead image via Dimitrios Kambouris/Getty Images

Spring is finally in full swing, which means that summer is just around the corner! Whether you just got back from spring break or are planning your first getaway of the year, one truth remains the same: you deserve a vacation. Head to a local beach town to relax and unwind in style, or grab your passport for the culture dive of a lifetime. As a writer and frequent flyer who maps out travel plans three years in advance, I've rounded up the coolest summer vacation ideas for 2024. Keep reading for tips on how to plan your perfect getaway to one of these trending cities!

Summer Vacation Ideas That Don't Require A Passport

Photo by Ken Cooper/PEXELS

New Orleans, Louisiana

It's an understatement to say that New Orleans is festive. While we all know about Mardi Gras, it's safe to say there's something fun going on all year round. Our favorite area to explore is the famed French Quarter, but we recommend booking a hotel in the slightly tamer Garden District or a haunted property elsewhere in town. Luckily, NOLA is highly walkable and Ubers are readily available, which makes it so much easier to see it all. Get spooked on a ghost tour with Free Tours by Foot (they offer a variety of other, non-occult tours too!). Dance the night away on Frenchman Street, where the best jazz musicians in the city play.

Photo by Pixabay/PEXELS

Napa Valley, California

It's hard to believe that Napa Valley is only 50 miles from San Francisco and the bay area. The region, which is made up of five towns (Calistoga, St. Helena, Yountville, American Canyon, and the city of Napa), is tucked between two mountain ranges. This means that the scenic views are endless, whether you're having a vineyard day or strolling through town. For a first visit, we recommend staying in Napa (colloquially known as Downtown Napa). Visitors will love the riverfront promenade and Napa Valley Wine Train. Yountville, the charming home to multiple Michelin Star restaurants, and Calistoga, which is a mix of Napa and Sonoma, are both absolutely worth a day trip while you're there, too.

Photo by Allie Feeley/PEXELS

Joshua Tree, California

Joshua Tree was designed with nature girlies in mind! It's made up of two different deserts, both with their own unique landscape, and dozens of picturesque hiking trails. The national park is just a two hour drive from Los Angeles, so flying into LAX is best if you're not a SoCal local. Make a list of your can't miss hikes (we recommend Hidden Valley) and get an early start. After a morning of hiking, cool off at a hot springs hotel (day passes are available for $8-$45, depending on the location).

Summer Vacation Ideas That Are A Short Flight Away

Photo by Ennvisionn/PEXELS

Toronto, Canada

Toronto is one of Canada's biggest (and most famous) cities. Fun fact: most NYC scenes in movies and TV shows are often shot in Toronto, thanks to the city's expansive skyline. Air Canada allows passengers to schedule a layover of up to 7 days in Toronto for free, but we think there's enough here to warrant a trip of it's own. One of the most iconic spots to visit is Casa Loma, a 98-room castle that's one of Toronto's most famous landmarks. Venture down Philosophers Walk, a scenic footpath, and spend the afternoon in Baldwin Village, famous for it's small shops and foodie-approved eateries.

Photo by Jose Espinal/PEXELS

Montego Bay, Jamaica

Montego Bay is a lazy girl's best friend. While it's a tropical paradise that any traveler would adore, the hotels go above and beyond to ensure you never have to (nor want to) leave. Check into the S Hotel and spend your days enjoying the crystal clear beaches, dreamy pools, and delicious restaurants located right on site (there are four of them!). If you're feeling adventurous, book a catamaran tour or go rafting down the Marta Brae River.

International Summer Vacation Ideas Totally Worth The Trip

Photo by Sparks Darby/PEXELS

Machu Picchu, Peru

Machu Picchu is one of the seven modern wonders of the world, and something you have to see to truly believe. To get there, fly into Lima and spend a few days in the coastal city. From there, take a domestic flight (1-2 hours) to Cuzco and begin making your way to the mountains. Getting around the small mountain towns of Peru is no joke, so I recommend joining a guided tour for ease. Stay overnight in a traditional hacienda to continue taking in the beauty of your surroundings, and consider extending your trip to visit the Rainbow Mountains.

Photo by Niklas Eichler/PEXELS

Cape Town, South Africa

Cape Town has a little bit of everything: pristine beaches, vibrant city life, and untouched natural wonders. An extremely walkable port city, every neighborhood has its own personality. Check out the street art in the Woodstock neighborhood and then enjoy a fresh seafood lunch near the V&A Waterfront. Visit Boulders Beach, where several species of penguins live in harmony right on the beach. Take a day trip to the regions famous wineries, like Stellenbosch or Franschhoek, both of which are just two hours out from Cape Town proper. Spend two days on the Western Cape, where you can go on an African Safari and get up close and personal with the best of South Africa's wildlife.

Photo by Nhi Uyen/PEXELS

Copenhagen, Denmark

Within the past few years, Denmark's capital has emerged from under-the-radar locale to a must-see destination for in-the-know travelers. Copenhagen was named one of the happiest cities in the world and in our expert opinion, it's also one of the most beautiful, thanks to Nyhavn, the famous 17th century harbor. First time visitors should stay downtown in Indre By, which is centrally located to fun activities and some of the most picturesque parts of the city. We recommend Hotel Bethel or The Socialist, for a more luxe hotel option. Stroll down the waterway and explore the medieval architecture, like Rosenborg Castle. Wander into Tivoli Gardens, a small amusement park with aesthetic gardens. Embrace the playfulness of Scandi Girl style, by supporting CPH-based designers like Saks Potts and Ganni.

Photo by Haley Sprankle

Santorini, Greece

When thinking about Greece, Santorini is the first thing to come to mind. And for good reason! The infamous white-and-blue buildings have made their way into (almost) every piece of media surrounding Greece, and for all the girlies who grew up on a diet of Sisterhood of the Traveling Pants rewatches, it makes our Y2K hearts happy knowing that the idyllic island exceeds expectations IRL. Since others have heard about the magic of Santorini as well, we recommend visiting at the beginning or end of the season to avoid the crowds and high prices. Oia and Thera are the most popular towns, but staying on the eastern side of the island will offer a more low-key and secluded getaway. We love Imerovigli, which offers an unobstructed view of the volcanic crater. To get the full experience, stay in a cave hotel. We love Perivolas Hotel for a luxe option, or The Architects Cave for a midrange hotel.

Photo by Pixabay/PEXELS

Seoul, South Korea

South Korea is a small country with so much to see and do. Make Seoul as your home base, and plan day trips to other areas of interest. Start in Hongdae, Seoul's most vibrant neighborhood, where you can try the newest street food and see edgy fashion trends up close. From there, make your way to Gyeongui Line Forest Park, a disused railway line turned lush, 3.7 mile walking trail. Venture into historic Seoul with a trip to Gyeongbokgung Palace, which was first built in 1395.

Photo by Taryn Elliott/PEXELS

Marrakesh, Morocco

Morocco may seem like a world away, but with a 7 hour flight from NYC, it's actually closer than most of Western Europe. Fly direct into Casablanca, where you should stay for 1-2 days until you get sick of quoting the famous film. From there, catch the high speed train to Marrakesh, which is even more aesthetic than Instagram would have you believe. Check into La Mamounia (Anna Delvey's hotel of choice) and take your time exploring the local markets. Plan a morning at the Jardin Majorelle, Yves Saint Laurent's picturesque garden, and take pictures at the famed Ben Youssef Madrasa.

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Header image by Taryn Elliott/PEXELS

After Emily in Paris season 3 dropped on Netflix in December of 2022, we were hoping to get the fourth installment of the hit show in 2023. But production was halted when the WGA writers' strike, then the SAG-AFTRA actors' strike went to affect. But with the end of the writers' strike, and new SAG negotiations, Emily in Paris season 4 is finally in production as of February 2024 — and there's sure to be plenty of drama and French fashion. Here's everything we know about the upcoming season of your favorite TV brain candy!!

Is Emily in Paris season 4 coming soon?

Image via Lily Collins/Instagram

Via Variety, Emily in Paris season 4 began production in Paris the week of January 15! "Did someone say Saison Quatre?!" Lily Collins says in her Instagram post announcing production. "Finally reunited with my @emilyinparis fam back in Paris and it feels so good. Although, I may need to brush up on my selfie skills for Emily’s sake…"

But this year won't be a normal year of filming for the show (although, because of COVID, what does "normal filming" even mean anymore?). Because of the 2024 Paris Olympics, all filming in the city will be shut down from June to September. Netflix's co-CEO just spilled on the release date (via The Hollywood Reporter) and great news — it's sooner than I expected! Alongside the new seasons of Squid Game and Outer Banks, we'll see Emily in Paris season 4 before the end of the year. I'm hoping for a fall release because Emily in Paris is the perfect escapist show for hibernation season.

Is Emily in Paris filmed in Paris?

Image via Netflix

Yes, Emily in Paris is filmed on location in Paris! We got our first look at Emily in Paris season 4 when Lily Collins and Ashley Park were seen filming in the City of Love (via Daily Mail). The costumes for the series are still as bold and bright as ever, with Ashley's Mindy wearing cobalt and metallic boots, and Lily's Emily dressed head-to-toe in lemon yellow. I can't wait to see what these best friends get up to this season! Check out our Paris travel recommendations to live out your own Emily in Paris dreams ;).

What's Emily In Paris season 4 about?

Image via Netflix

Season 3 left us with a huge cliffhanger: Alfie breaks up with Emily, Camille learns she's pregnant with Gabriel's baby, Benoit's "Mon Soleil" has been chosen for the Eurovision Song Contest, and Emily and Gabriel realize they've been in love with each other the whole time. Whew.

Emily in Paris season 4 will have a ton of cliffhangers to bring full circle, and a bunch of damage that all the characters need to heal. We know from the Netflix TUDUM fan event that we might also see Emily have to deal with an ultimatum head-on, as well as an unexpected twist. Plus, it looks like she's heading on a "Roman holiday," according to lead actress Lily Collins. We'll take any nod to an Audrey Hepburn movie, please and thank you!

Is Alfie coming back in season 4 of Emily in Paris?

Image via Netflix

We don't have *official* word on whether Alfie (played by Lucien Laviscount) will return for Emily in Paris season 4, but we're hoping for his sake that he gets some closure. Lucien wants to come back as well! "[The dream is] to keep this gravy train going and just to kind of really live in this world a little bit longer," he says in an interview with Elle. " The writers on the show and the creators behind it and everyone that comes into contact with it is so amazing and fantastic. Their minds [have] way, way, way, way surpassed mine. So, yeah. I’ll let them do their thing.”

Who else is in the Emily in Paris season 4 cast?

Image via Netflix

We can expect the rest of the cast — Lily Collins as Emily, Lucas Bravo as Gabriel, Ashley Park as Mindy, Camille Razat as Camille, Philippine Leroy-Beaulieu as Sylvie, Samuel Arnold as Julian, and Bruno Gouery as Luc — to return.

Will there be a season 5 of Emily in Paris?

Image via Marie Etchegoyen/Netflix

It looks like Emily in Paris season 4 will not be the final season, according to creator Darren Star. “There’s a lot more story to tell here and we’re not wrapping things up anytime soon,” Star tells Elle. “And also hopefully season four isn’t the end either. I feel like we’re all creatively feeling like we’re in the middle of something not heading towards the end.”

Darren also told Deadline season 4 is "not necessarily conceived as a final chapter. I think like every other show, it’s a rich ensemble. There’s no end in sight until everybody feels like it’s time to end. And I don’t think this show is limited by a number of seasons, I think it’s limited by everybody’s enthusiasm and excitement about doing it and telling stories about these characters."

We'll take as many seasons of Emily in Paris as they'll give us!!

What has the cast said about Emily in Paris season 4?

Image via Marie Etchegoyen/Netflix

Lucas Bravo told People he's excited for a coming-of-age for Gabriel. "When you start a character, then there's a year where you experience the world and you mature, you become another person and you come back and it's exactly the day you left off," he says. "I'm happy that in season four I'll be able to bring more of what I became and what I've experienced in the past four years."

Even though Lily Collins is now an executive producer, she doesn't want to know *too* much about the future of the show. “Darren and I speak, on occasion, about where he’s thinking of going, but he also doesn’t wanna spoil too much for me because there is a fine line,” she tells Collider. “I don’t wanna know everything because I want to be led with the writing, but I am also curious because, as a producer wanting to celebrate the other characters, I’m very curious to see what their trajectories are."

Are you excited for Emily in Paris Season 4? Give us your craziest theory in the comments, and check out our Facebook for more pop culture news. Read up on how This "Emily In Paris" Theory Could Be Why Emily And Gabriel Aren’t Together (Yet).

Lead image via Marie Etchegoyen/Netflix.

This post has been updated.