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The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

• iPhone SE will start at $429.
• iPhone 13 will start at $599.
• iPhone 14 will start at $699.
• iPhone 15 will start at $799.
• iPhone 15 Plus will start at $899.
• iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

• Apple Watch SE starts at $249.
• Apple Watch S9 starts at $399.
• Apple Watch Ultra 2 is priced at $799.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

When is Taylor Swift releasing Reputation (Taylor's Version)?

We don't have an official Reputation (Taylor's Version) release date yet, but all signs were originally pointing to an announcement on February 16, 2024. When the music video for "Karma" from Midnights came out, featuring a shot of Taylor holding a cappuccino, Swifties immediately picked up on the symbolism. The blue nail (which represents 1989 (Taylor's Version)) lines up with the 8 on the clock, and the black nail lines up with the 2 on the clock. Taylor ended up announcing 1989 TV on August 9 — and then announced The Tortured Poets Department(also known as TS11) onstage at the 2024 Grammys in February!

TaylorNation just teased the Reputation (Taylor's Version) release date by hopping on the latest internet trend, which uses the "You wouldn't last an hour in the asylum where they raised me" lyric from "Who's Afraid Of Little Old Me?" Their Instagram carousel features images that have sent Swifties spiraling in the past, but there are two pics I'm paying special attention to: the "five holes in the fence" image from the Lover era, and a "Bejeweled" music video still of Taylor Swift pressing 3 in an elevator. May 3 (5/3) comes two weeks after the TTPD release, and since Taylor has been emphasizing her lead single "Fortnight" with the "For a Fortnight" challenge, it looks like it could line up perfectly.

There are plenty of other potential summer release dates too! Swifties know Taylor Swift lives and breathes the number 13, and that she's been making her recent rerecording announcements at her Eras Tour shows.

Well, this summer, Taylor is heading to Milan for a show on Saturday, July 13. X user @roranotaurora points out that the symbol for Milan is a snake (it's also a symbol for Rep!) AND that on July 13, 1977, there was a blackout across New York City. When Taylor announced the original Reputation in 2017, the "Don't Blame Me" singer blacked out all her social media. If she announced the album in July, there's a good chance we'd get it just in time for autumn, chilly weather, and Daylight Savings Time, all three of which go perfectly with the Reputation aesthetic.

There's another 13 we need to pay attention to as well: December 13, which is also Taylor Swift's birthday. The popstar had the date front and center in her Tortured Poets Department pop-up installation. Since the date falls on a Friday, it's the perfect day to drop some new music...

Are there any other clues that Reputation (Taylor's Version) will come out next?

Recently, Taylor showed up to the 81st Golden Globe Awards in an all green ensemble, which is already so Reputation-coded to begin with. However, fans noticed one teeeeeeeny tiny detail about her look that really leans into all the theories that Rep (TV) is next. If you zoom in on her rings, one of them is a snake that's wrapped around her finger. 🐍

And after Taylor Swift released a video teasing her new album, Swifties are analyzing all the snakeskin patterns (on the curtains, the floor, and the green couch), as well as the dark visuals. While the video moves from the dark room to a bright one for TTPD, I'm convinced we'll be returning — or continuing down the hallway where you can see a dark picture frame waiting for us...

All the surprise songs at her Tokyo Eras Tour shows referenced falling apart, and a huge part of the Reputation era was related to a quote from Taylor that says "when she fell, she fell apart." Before playing "The Outside" as her piano surprise song on February 9, she made a joke that the song was 175 years old — which has Swifties thinking August 2 (175 days from February 9) could be the album's release date. Considering "The Outside" is off her first album, it's also possible we're getting Taylor Swift (Taylor's Version) in August!

A recent Disney+ ad that paired the Eras Tour film and Disney Pixar's Cars went viral on Twitter because its tagline is "Getaway Car," one of the most beloved songs on Reputation (Taylor's Version)! No matter when the album drops, having Taylor Swift's final two re-recordings be her name and her reputation is literally so iconic and I can't wait to listen.

What Taylor Swift songs are on Reputation (Taylor's Version)?

We know that, based on previous re-recordings, Reputation (Taylor's Version) will have the original tracklist and an unknown number of vault tracks that Taylor wrote ahead of the Reputation era. PEOPLE also confirmed we'll be able to hear Taylor Swift's "Look What You Made Me Do (Taylor's Version)" in the new docuseries for the New England Patriots! You can also hear a snippet in the trailer for Ashley Benson's Wilderness ;). Here's what you can expect on Taylor Swift's Reputation (Taylor's Version). I'm really hoping the vault tracks include "I Don't Want To Live Forever"!

1. "Ready For It? (Taylor's Version)"
2. "End Game (Taylor's Version)"
3. "I Did Something Bad (Taylor's Version)"
4. "Don't Blame Me (Taylor's Version)"
5. "Delicate (Taylor's Version)"
6. "Look What You Made Me Do (Taylor's Version)"
7. "So It Goes... (Taylor's Version)"
8. "Gorgeous (Taylor's Version)"
9. "Getaway Car (Taylor's Version)"
10. "King Of My Heart (Taylor's Version)"
11. "Dancing With Our Hands Tied (Taylor's Version)"
12. "Dress (Taylor's Version)"
13. "This Is Why We Can't Have Nice Things (Taylor's Version)"
14. "Call It What You Want (Taylor's Version)"
15. "New Year's Day (Taylor's Version)"

What is Taylor Swift wearing to Grammys 2024?

Taylor Swift showed up to the 2024 Grammys in a sculptural white gown from Schiaparelli Couture. I love how Taylor has hopped on the corset trend. This is my favorite neckline in recent years! Even though the dress is white instead of black or green — and ended up going along with the Tortured Poets Department (or TS 11) announcement — I think it's still a Reputation (Taylor's Version) Easter egg. White is, of course, the opposite of black, so I think it's a more unexpected reference to the album, with black accessories like gloves, shoes, and jewelry being a direct nod. Plus, the watch necklace pays homage to Midnights! At the 2022 VMAs, Taylor wore another Reputation-coded outfit before she announced Midnights, so I think it's definitely a pattern.

Is there gonna be a Reputation Taylor's Version?

Yes, we're getting a Reputation (Taylor's Version)! Taylor Swift has been very vocal about the fact she's rerecording her first five albums. However, she's been less direct about the order or the release schedule, which is honestly more fun! The official Taylor Nation account added fuel to the fire when they posted a photo of Taylor rehearsing for The Eras Tour — because, like @nashs_mom on TikTok says, the pose doesn't match up with any of the songs. While all the photos they've previously posted match up with numbers like "Enchanted" or "Illicit Affairs," the new pose seems to match up with "I Did Something Bad" (which is both the last Reputation surprise song left AND the perfect song to announce the rerecording).

"Hear me out," another TikTok user commented. "['I Did Something Bad'] was not part of the set list in 2023 but what if the first night of the tour in 2024 she performs [it] and announces REP TV."

"I literally ratatatataed as soon as I saw it," another user says, referencing the iconic production at the beginning of the song. We have less than a month before the Eras Tour starts up again, so I'm excited to see when we'll finally get a Reputation (Taylor's Version) announcement!

What caused Taylor Swift to make Reputation?

The primary catalyst for Taylor Swift's Reputation era was a phone call with Kanye West and Kim Kardashian. After Taylor said Kanye did not have her permission to say he "made that b-tch famous" in "Famous," a video leak from Kim seemed to show Taylor did actually give her permission (it was later revealed the video was edited, and Taylor gave her permission to be mentioned, NOT to be called a b-tch).

"#TaylorSwiftIsOverParty" began trending on Twitter, and everyone from the media to the general public began calling her a snake. So she disappeared from the public eye for over a year, and Reputation was born. The era was moody — and full of snake imagery. Taylor says in her TIME interview that the album came from "a goth-punk moment of female rage at being gaslit by an entire social structure," and told Rolling Stone in 2019 that Reputation was a "metaphor" and her "playing a character."

How old was Taylor when she wrote Reputation?

Taylor began writing Reputation in 2016, when she was 27. However, the stories she's telling go back farther than that since "Dancing With Our Hands Tied" talks about a relationship from when she was 25.

Is Reputation a love album?

While Reputation is sassy, moody, and satirical, I stand by the idea that it's actually a love album at its core. While the general public talked most about "Ready for It?" and "Look What You Made Me Do," songs like "Delicate," "Call It What You Want," and "New Year's Day" are all about healing after the media turned against her. The message of the album is all about how she wants to spend the the ins and outs of life with people she loves, because they make the boring days beautiful, which is also the sentiment running throughout "Lover."

"I want your midnights, but I'll be cleaning up bottles with you on New Year's Day" and "We can leave the Christmas lights up 'til January" are the same!!

What are the Reputation Taylor's Version vault tracks?

While we don't have the tracklist for Reputation (Taylor's Version) yet, she did mention in her TIME interview that the vault tracks will be "fire."

"I’m collecting horcruxes,” she says of the rerecordings. “I’m collecting infinity stones. Gandalf’s voice is in my head every time I put out a new one. For me, it is a movie now.”

I'm going to be real honest, this is the line that sent me into a tailspin because the idea that Taylor loves stories like Harry Potter, Lord of the Rings, and the MCU as much as I do is too much!! But it makes sense because after all, she IS a storyteller.