We know you love LaCroix (even designing your very own can), but are you pronouncing it right? If you’ve been calling it “Lah-Crwah,” then you’ve been saying it totally wrong. In fact, it’s “La-Croy:” “It rhymes with ‘enjoy’” the website tells us. But that’s not the only thing you’ve been mispronouncing. According to Ross and Kathryn Petras, authors of You’re Saying It Wrong: A Pronunciation Guide to the 150 Most Commonly Mispronounced Words and Their Tangled Histories of Misuse, some of the most common foods, brands, fashion designers and locations may not be said exactly as you think. In fact, they may not sound AT ALL like you think. Let us blow your minds!

Check out these words and how to actually say ‘em.

A?ai smoothie studio shot


açaí: ah-sigh-EE

bánh mì: bahn MEE

bouillon: BOOL-yen or BOOL-yon (with a very light l sound)

bruschetta: broo-SKEH-tah

endive: EN-dive or AHN-deev

gyro: YEE-roh

kefir: kuh-FEER

phở: fuh

quinoa: KEEN-wah


Fage: FAH-yay

Hoegaarden: HOO-gar-duhn

Laphroaig: la-FROYG

Moët & Chandon: Mwett eh SHA(n)-doh

Stolichnaya: stoh-LEECH-nye-a


Bulgari: BUHL-guh-ree

Givenchy: zhee-VON-she

Hermès: AIR-mehz

Ralph Lauren: LOR-uhn [not lor-EN]

Louboutin: loo-boo-TAH(n), with a soft n

Yves Saint Laurent: eev sahn LOR-uhn

Louis Vuitton: LOO-ee VWEE-tah(n), with a soft n

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Budapest: boo-da-PESHT

Colombia: co-LOHM-bee-ya

Qatar: kuh-tahr

Uranus: YOOR-uh-nuss

Which words have you been saying wrong? Tweet us @BritandCo!

(h/t The Atlantic; photos via Getty)