Hey, Chicago: You’re Getting an Amazon Store

Aug 29, 2016

When you’re plotting world domination, one land conquered is never enough. According to new reports, Amazon is planning a takeover and will be opening up bookstores across the country.

Late last year, Amazon launched a physical store in Seattle. And some people thought maybe that’s all that would happen. But now, actual physical Amazon stores will open in Chicago, San Diego and Portland, Oregon. Some predict that the company will open 12 to 18 stores around the country in the very near future.

Amazon Books, which opened in the corporation’s hometown last year, tends to focus on highlighting books that have proven popular in Amazon reviews. The shops are pretty high tech and give guests an immersive experience if they come in and use their Amazon app. There’s also a heavy emphasis on Amazon’s Kindles and eReaders on premise. Because of this, Amazon Books has been criticized as “an electronics store that sells books.”

Look for the Chicago store some time in 2017, while the West Coast stores will open later this year.

Will you visit an Amazon brick and mortar? Let us know @BritandCo!

(h/t Mashable; photo via Stephen Brashear/Getty, Amazon)

Meet The Latest Apple Lineup – The New iPhone 15 And Apple Watch

Apple unveiled their latest and greatest today, most notably introducing the iPhone 15 suite, improved iCloud storage plan options, and the Apple Watch Series 9. The new products bring forth some reasonably big changes to Apple’s existing technology – the company saying ‘goodbye’ to the Lightning port is just one example. Read on for everything, new and improved, that was just announced at the Apple Event.

The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

iPhone SE will start at $429.
iPhone 13 will start at $599.
iPhone 14 will start at $699.
iPhone 15 will start at $799.
iPhone 15 Plus will start at $899.
iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

Apple Watch SE starts at $249.
Apple Watch S9 starts at $399.
Apple Watch Ultra 2 is priced at $799.

Stay in the loop on current events and happenings with Brit + Co.

Images via Apple.

How To Have The Best Weekend In NYC, According To A Local

We're thrilled to kick off our new Jetset Journeysseries, where we turn the best U.S. cities to explore this year into our own personal playgrounds. This is not just a travel guide but a way to spark your creativity and your wanderlust for weekend and week-long travel. Pack your bags , join us here every week, and get jetsetty this summer.

You’ve got 48 hours in New York — you don’t wanna do the typical tourist trap amusements, but you also don’t wanna skip out on some absolute Big Apple classics. With some much to consider, it can feel hard to know where to start. Lucky for you, I’ve got your back. As someone who’s lived here for years — and is very picky about how she spends her precious time, might I add — I’ve got the best tips for how to stay, eat, and experience NYC like a local.

Where To Stay

Photo: William Vale

My number one recommendation when staying in New York? The William Vale in Williamsburg. Not only are the views captivating, but this luxury experience is right in the heart of one of the coolest neighborhoods in all five boroughs.

Photo: Westlight,

You may wonder, “If you live in the city, why should we listen to you about what hotel to stay in?” As a frequent patron of the exquisite rooftop bar — Westlight, if you’re already wondering — I got to know the hotel well over the years. My husband and I fell in love with the vibe so much that we decided to stay their for our wedding weekend with all our family and friends.

Photo: Haley Sprankle

You’ve got plenty of room options, depending on your needs. You can choose from regular rooms, suites, and a garden suite — all with the option to upgrade to a room with a view of the city, AKA a “Gotham” room. Having stayed in both a suite and a regular room (had to make a return visit for my one year anniversary 😘), I can safely say that they’re both amazing options…just definitely opt for the city views, if possible. It really is breathtaking to wake up to the Empire State Building, whether you’re a local or just visiting.

What To Eat And Do: Day 1

Photo: Talea

You’ve just checked into your hotel at around 3:00pm, and you’re looking for a little snack and a quick drink. If you’re not already itching to check out Westlight at the hotel, make your way over to Brooklyn Brewery for a classic beer and (potentially) a tour of the facilities! The atmosphere is really chill, and it’s neat to see where (and how) the magic happens. If you’re looking to go even more local — and walk a little further — I would recommend checking out Talea as well! It’s owned and operated by women (yay!), and the Al Denté Pilsner is a perfectly crisp afternoon drink!

Photo: Misi

Once you’ve had your fill of laid-back libations and freshened up for the latter half of your first evening, I’d go ahead and get to the main attraction: dinner. One thing about me? I’m always craving Italian, and Williamsburg is one of the best places to get it. If you’re able to snag a reservation (they release on Resy seven days in advance), I would swing over to Misi. You may have heard of Lilia, their sister restaurant, on TV before, but Misi is often much-preferred among locals. While you can’t go wrong ordering, I’d definitely grab some whipped ricotta crostini, spinach and mascarpone filled tortelli, and the sheep’s milk ricotta-filled gnocchi.

I know it’s only day one, and there are plenty of decadent dessert options at Misi…but I would opt for a gelato elsewhere. Gelateria Gentile is some of the best gelato you can find in the city, and it’s perfect for a little sweet treat to sum up your first day in New York. I love the mandorla and my husband loves the crema antica, but you can’t go wrong with any flavor.

What To Eat And Do: Day 2

Photo: Black Seed

You can’t come to New York without grabbing a bagel, and Black Seed has some of the best. I’d grab a toasted sesame bagel with the lox and dill cream cheese, an iced coffee, and be on my way! While you can always take a car, hopping on the subway is honestly a breeze from Williamsburg. Make your way over to the Bedford Ave L train station, hop on a Manhattan-bound train, and you’ll be there in no time! Take this train all the way to 8th Ave (just five stops).

Photo: Artists & Fleas

Once you’re off the train, make your way to Chelsea Market. If you’re wondering why a local would go to a touristy place like Chelsea Market, hear me out: Los Tacos Numero Uno. The line is long, but when I say these tacos are worth the wait…I really mean it. Plus, there’s plenty of shopping at awesome spots like Artists & Fleas to occupy your time until you’re ready to actually eat those tacos for lunch.

Photo: Timothy Schenck for High Line

After snacking and snaking your way through the market, I like to take a stroll through the High Line park. The gardens are lovely in the warmer months, and it’s a nice way to get some fresh(ish) air above all the city traffic as you make your way uptown. The park ends right at Hudson Yards, so if you didn’t get your shopping fill before — or you’re craving a little tapas from Mercado Little Spain food hall — you can check that out, too!

Photo: Haley Sprankle

This evening, I’d make time to see a Broadway show, so timing is gonna be important. You could honestly see anything and have a good time — the beauty of live theatre! — but I would recommend checking out Hadestown if you can. The storytelling and music is incredibly inventive, and it’s moved me every single time I’ve seen it. On a Saturday night, that show will start at 8:00pm, so you’ll wanna grab an earlier dinner at around 5:30pm beforehand.

Photo: Carmine’s

There are plenty of restaurants in the Theatre District, but not all are created equal. Don’t get me wrong, Carmine’s and Tony’s Di Napoli are yummy and reliable, but you just had Italian last night! Let’s get a little classic New York Chinese food. Head over to Dim Sum Palace and order dumplings and shumai to your heart’s content! I’d certainly pair this with a lychee martini, but to each their own!

Photo: Glass House Tavern

Dinner and the show are done, but I just know you’ll have plenty to talk about. Grab a post-show drink over at Glass House Tavern — you might even see a Broadway star or two there! I may or may not have seen Glee’s very own Alex Newell singing at the bar with their friends a couple years ago…

What To Eat And Do: Day 3

Photo: Haley Sprankle

I totally love a savory breakfast moment, but pastries are an absolute must on vacation. Get up early and take a car (or the L to the G train) to Radio Bakery. The pastries here are everything you’ve ever wanted — maple and sausage croissants wrapped up so you get the perfect bit every time, earl grey morning buns that are just the right amount of sweet, and the ever-elusive vanilla custard croissant that’s not always there, but is always delicious. Need I say more? Once you’ve enjoyed your pastries and a little coffee, make your way back to the G train and ride it all the way to the Bergen St stop.

Photo: Arthur Brognoli

Yesterday was wonderfully Manhattan-filled, but I’d opt for another Brooklyn moment in Carroll Gardens. If I could own an apartment anywhere in the city, it would be in Carroll Gardens. It’s a quaint area with great food, great bars, and great people. I’d grab an iced coffee at D’Amico (it’s seriously some of the best coffee in NY) and walk around the neighborhood to make stops in local antique shops like Yesterday’s News. Then, because I’m always thinking about what I’m gonna eat next, I’d go on over to Frankie’s 457. The sweet potato ravioli in parmesan broth and cavetelli with hot sausage in browned sage butter are must-haves in my house. Wrap up your meal with their delicious tiramisu, and you won’t be sorry!

Photo: Megan (Markham) Bucknall

Given that this is likely Sunday, and you’re headed out this evening, I’d grab a car and make my way back to the hotel. If you feel like you need one last little snack for the road, snag a slice from Fini Pizza (definitely the white slice) or Joe’s Pizza (classic cheese). And voila! You’ve had a pretty perfect 48 hours in the greatest city in the world! Cheers!

Main image: Shutterstock

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What Would A TikTok Ban Mean For Small Businesses?

Amid dire concerns that TikTok threatens U.S. national security, bans against the app have spread like wildfire. Beyond just government devices, some universities initiated bans, with the latest policy talks going as far as to include personal devices as well. Though it’s unlikely that the platform will be completely banned (there are other proposed solutions, like selling the app or amending its data policies) due to free speech, the possibility of a ban raises another concern: the livelihood of small businesses.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

“TikTok has been a great tool for allowing me to connect with my audience on a deeper level,” says Gersch. “There's a special magic that happens with video marketing that you can't achieve with a text or static image post. Your audience gets to know your quirks, your mannerisms, and they start to feel like they know you, even though you've never met. Every time you see a new video from one of your favorite creators, it's like a FaceTime call from a trusted friend.”

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

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Illustration by Claire Shadomy

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Love Complex Female Characters? So Does Elena Ferrante

Though Elena Ferrante is a pen name, and while the author prides herself on anonymity, her books shouldn't be a mystery to you. The Italian author's beautiful work transcends the need for a face attached, as raw emotions, complex characters, and unforgettable narratives define Ferrante's unique voice. From the intense friendship at the heart of the Neapolitan Novels to the unsettling psychological depths plumbed in The Days of Abandonment, prepare to be surprised, challenged, and utterly engrossed by the brilliance of Elena Ferrante.

Neopolitan Novels

Though Ferrante's entire body of work is worth a read, the first thing that should be on your list is the Neopolitan Novels. This is a four-book series that explores the complex female friendship between Lila and Elena. The two start off as young girls who are being raised in a poor and tough neighborhood of Naples in the aftermath of World War II. The novels chart their complex bond as the two girls grow up, start families, begin careers, and deal with societal pressures and personal struggles.

The Lost Daughter

The Lost Daughter is a brilliant standalone novel of Ferrante's that is centered around a middle-aged woman named Leda. While on a solitary vacation on the coast, Leda observes a young mother named Nina who is struggling with her relationship with her daughter. This awakens memories of Leda's own struggles with motherhood, making for a raw and honest depiction of the complexities of parent-child relationships.

The Days of Abandonment

In The Days of Abandonment, Ferrante delves into the raw emotions of a woman named Olga after her husband abruptly leaves her and their two young children. The story follows Olga's descent into despair and rage as she grapples with his sudden absence and tries to maintain a sense of normalcy for her kids. Faced with a challenge she never expected, Olga goes on a quest to learn about her own identity and find strength within herself.

The Lying Lives of Adults

As the title indicates, this novel deals with the concepts of honesty, disillusionment, and family secrets. It follows the story of a young woman named Giovanna who becomes obsessed with her estranged father after learning a shocking secret about her parents' past. As she continues to delve deeper into their hidden world, she uncovers a web of secrets that shatter her perception of her family and her ideas of adulthood.

Incidental Inventions

Incidental Inventions isn't a novel, but a collection of essays that were originally published in The Guardian. Here, Ferrante offers a glimpse into her thoughts and observations on a variety of topics. Expect insightful and thought-provoking reflections on everyday experiences, personal fears, and the creative process itself!

Troubling Love

Troubling Love centers around Delia, who returns to her childhood home after her mother, Amalia, is found dead under mysterious circumstances. As Delia grapples with grief, she confronts repressed memories of her childhood that were made difficult by her mother's volatile relationships with abusive men. The narrative unfolds as Delia pieces together the events leading up to her mother's death and confronts the lingering effects of her complicated upbringing.

Frantumaglia: A Writer's Journey

"Frantumaglia" is a word borrowed from Ferrante's mother and means "a jumble of fragments". This collection of Ferrante's writings does not feel like a jumble, but rather a rich body of work that provides insight into the challenges and joys of her writing process and the inspirations behind her novels.

In The Margins: On the Pleasures of Reading & Writing

Another collection of essays, In The Margins: On the Pleasures of Reading & Writing is Ferrante's exploration of the joys of being both a writer and a reader. She dives deep into her formative experiences with literature, her masterful approach to writing, and the challenges that can come with crafting meaningful stories.

Looking for more book inspo? Be sure to check out our storefront for more fab reading recs!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Header image via Amazon

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From Joe Alwyn To Matty Healy, Everything To Know About Taylor Swift's Boyfriends

Taylor Swift is known for many things: her incredible songwriting, record-breaking albums like 1989, Folklore, and Midnights, and the Easter eggs she's always leaving fans for her new albums. But the popstar is also known for her relationships (friendly reminder, women are more than their partners!). Considering there's a Taylor Swift song for every kind of love, heartbreak, and relationship, here's everything you need to know about Taylor Swift's former boyfriends (and her current romance with Kansas City Chiefs player Travis Kelce), from a Swiftie who's done the research. Catch up before she drops The Tortured Poets Department and Reputation (Taylor's Version)!

What We Know About Taylor Swift And Travis Kelce's Relationship

Photo by JC Olivera/Getty Images

“Taylor and Travis have been quietly hanging out,” a source told The Messenger in September, while a source told ET that "Travis has been into Taylor for a while and definitely has a crush on her." However, another insider confirms that the pair aren't officially dating, and on September 20, Travis' brother Jason Kelce told the WIP Morning Show (via DailyMail), "I think things are going great and I think it's 100 percent true."

On September 24, Taylor was seen in a box with Travis Kelce's mom during the Chiefs game, and then left with Travis Kelce after the game (in which Travis scored an impressive touchdown *and* the Chiefs won 41-10). Travis wore a blue and white matching set (that also has 1989 in the name 👀), while Taylor wore a white tank and an unreleased Chiefs jacket (via taylorswiftstyled). Speaking of clothes, it's also notable to mention that after Taylor was spotted at the game, sales for Travis' jersey have jumped 400%!

In a September 27 interview with the New Heights podcast, Travis talks about the game, and said he "sure as hell enjoyed this weekend."

"I just thought it was awesome how everybody in the suite had nothing but great things to say about her," he says. "She looked amazing and everybody was talking about her in great light."

After spending some time with his mom in the Kelce box, Taylor joined Travis and they "just slid off in the getaway car at the end." Is that a Reputation (Taylor's Version) Easter egg we hear? Swifties have been predicting the rerecording would come after 1989 (Taylor's Version) since the Midnights era (as for us, we're hoping to get an announcement this fall). Check back here to see how this potential relationship unfolds, and check out the full Brit + Co Taylor Swift x Travis Kelce timeline.

The Taylor Swift Boyfriends You Love, And The Ones You Didn't Know She Dated

Photo by Emma McIntyre/Getty Images for SiriusXM

Joe Jonas

Taylor Swift and Joe Jonas began dating in 2008. Taylor joined the Jonas Brothers during their Burnin' Up Tour and performed hits like "Should've Said No" from her debut album Taylor Swift. The relationship is most remembered for the fact that Joe reportedly broke up with Taylor during a 25-second phone call. After the break up (and a few albums), the couple was able to become friends.

Taylor Swift's "Invisible String" (which was released after Joe Jonas and Sophie Turner had their first baby) includes the line, "Cold was the steel of my axe to grind // For the boys who broke my heart // Now I send their babies presents," solidifying that the duo had truly buried the hatchet when she wrote the song.

Relive the romance: "Forever & Always," "Mr. Perfectly Fine," "Last Kiss"

Photo by JB Lacroix/Getty Images

Lucas Till

I've said it once and I'll say it again: Hannah Montana: The Movie is one of the greatest films of the 2000's, and this is just another reason why. The feature film stars Lucas as Hannah Montana/Miley's love interest Travis (who we never saw again after the movie??), while Taylor performs "Crazier" during the characters' barn party.

Taylor Swift ended up featuring Lucas Till as the male lead in her "You Belong With Me" music video, which won her the VMA for Best Video by a Female Artist in 2009.

"We dated for a little bit. But, there was no friction because we were too nice," Taylor Swift's boyfriend told MTV in 2009. "Most relationships work out cause you get along and then you don't, and then you make up and it's passionate, and with us I really just liked her as a friend. That’s the only reason that didn't work out."

Relive the romance: Taylor Swift hasn't released any songs about Lucas Till, but feel free to watch the "You Belong With Me" music video as many times as you'd like. I know I do.

Photo by Jamie McCarthy/Getty Images

Taylor Lautner

Taylor Swift and Taylor Lautner dated for a few months in 2009 after they met on the set of the rom-com Valentine's Day. Taylor Lautner presented Swift with the VMA for Best Video by a Female Artist in 2009, which went down in pop culture history when Kanye jumped onstage to interrupt Swift's acceptance speech.

“I’m just assuming that this whole thing was a practiced and rehearsed skit because why else would Kanye West be jumping up on the stage interrupting Taylor Swift?" the Twilight star said on a recent episode of his The Squeeze podcast. "It just didn’t make sense. And if you look back at it, I’m actually caught, like, laughing and giggling at him like, ‘I can’t hear them but this is probably really funny right now.’”

The two have become friends since the end of their relationship, and most recently, Taylor Lautner starred with Joey King in the music video for Taylor Swift's "I Can See You" from Speak Now (Taylor's Version). "He was a very positive force in my life when I was making the Speak Now album," Taylor Swift said at the July 7 Eras Tour show.

Relive the romance: "Back To December"

Photo by Dimitrios Kambouris/Getty Images for VEVO

John Mayer

Even though Taylor Swift and John Mayer never publicly confirmed that they were dating, this has become one of Taylor's best-known relationships. The two collaborated on John's "Half of My Heart" single in 2009 before performing together a number of times before their relationship ended in 2010.

Taylor later released Speak Now, whose track "Dear John" is believed to be about the relationship. John also released a song that's widely thought to be about Taylor titled "Paper Doll," and spoke very candidly about the release + reception of "Dear John" in a 2012 interview with Rolling Stone.

“It made me feel terrible,” he says. “Because I didn’t deserve it. I’m pretty good at taking accountability now, and I never did anything to deserve that. It was a really lousy thing for her to do.”

Relive the romance: "Dear John," "Would've, Should've, Could've"

Photo by Larry Busacca/Getty Images for NARAS

Cory Monteith

While the late Glee star never publicly became one of Taylor Swift's boyfriends, the pair was photographed together on a few different occasions and fans have speculated since the release of Speak Now that the album's lead single "Mine" is about the actor.

"This is a situation where a guy that I just barely knew put his arm around me by the water, and I saw the entire relationship flash before my eyes, almost like a weird science-fiction movie," she told Yahoo Music, via MTV.

After the actor passed away, Taylor Swift tweeted (via Taste of Country, the tweet has since been deleted), "Speechless. And for the worst reason."

Relive the romance: "Mine"

Photo by Imeh Akpanudosen/Getty Images

Adam Young

Okay, so Adam Young and Taylor Swift never *officially* dated, but they did send each other emails and eventually meet face-to-face — a meeting that Taylor was so excited about, she ended up writing "Enchanted," which Adam later covered.

Relive the romance: "Enchanted"

Photo by Alberto E. Rodriguez/Getty Images for Disney

Jake Gyllenhaal

One of Taylor Swift's most public relationships came in 2010 when she started dating movie star Jake Gyllenhaal. Throughout that fall, Taylor and Jake were seen grabbing brunch in New York City, spending Thanksgiving together, and visiting Nashville.

When December rolled around, Taylor celebrated her 21st birthday without Jake present, and a few days later, Jake celebrated his 30th birthday without Taylor. Their relationship ended shortly after, and Taylor released her album Red in 2012. The album is believed to be mostly about her relationship with Jake, and is filled to the *brim* with insight into her relationship (it also happens to be the perfect early fall album!)

Red also features her most beloved song "All Too Well," and in 2021, Taylor Swift released Red (Taylor's Version), which includes a 10-minute version of the song fans have been requesting for a decade, as well as a short film.

Relive the romance: "Red," "All Too Well," "The Moment I Knew," "I Bet You Think About Me"

Photo by Amy Sussman/Getty Images

Harry Styles

Rumors about Taylor Swift and Harry Styles being a couple when Harry showed up to support Taylor during her X Factor performance rehearsal. They began having dates in Central Park, attending parties together, and wore matching paper airplane necklaces. They even went on a skiing trip (a trip that many fans believe included a snowmobile accident, which Taylor mentions in 1989's "Out Of The Woods").

"In writing songs about stuff like [relationships], I like tipping a hat to the time together," Harry Styles said during a year-long Rolling Stone interview. "You're celebrating the fact it was powerful and made you feel something, rather than 'this didn't work out, and that's bad.' And if you run into that person, maybe it's awkward, maybe you have to get drunk … but you shared something. Meeting someone new, sharing those experiences, it's the best s— ever."

The exes almost broke Twitter when they reunited at the 2021 Grammys (among other awards, Taylor won Best Album for Folklore and Harry won Best Pop Solo Performance for "Watermelon Sugar"), and again at the 2023 Grammys. Here's hoping Harry is featured on a future album!!

Relive the romance: "Style," "Out Of The Woods," "Clean," "Question...?"

Photo by Joe Maher/Getty Images

Calvin Harris

Taylor Swift and Calvin Harris were introduced by their mutual friend Ellie Goulding, and appeared on lots of different red carpets together, as well as in a variety of Instagram posts. They also collaborated on "This Is What You Came For," which was recorded by Rihanna.

When the pair broke up, Calvin ended up posting some tweets (which have since been deleted), saying "I figure if you're happy in your new relationship you should focus on that instead of trying to tear your ex bf down for something to do." Afterwards, he told British GQ, via People that "it was completely the wrong instinct...It's very difficult when something I consider so personal plays out very publicly. The aftermath of the relationship was way more heavily publicized than the relationship itself."

Calvin Harris married Vick Hope in 2023, and during an April 2024 episode of her BBC show Going Home with Vick, Katie and Jamie, Vick reveals she loves listening to Taylor Swift!

“As soon as my husband goes away, I listen to Taylor Swift,” she says. “That’s just when I get my little fill...Just a couple of songs, get it out of my system, and then it’s done.”

Relive the romance: "I Forgot That You Existed," "Bejeweled," "High Infidelity"

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Tom Hiddleston

Right after Taylor Swift and Calvin Harris broke up, the popstar was linked to the English actor at the 2016 Met Gala. The couple then proceeded to send the internet into a tizzy when they were photographed holding hands and cuddling in Rhode Island. They introduced one another to their parents, attended concerts together, and traveled to places like Rome and Australia. They ended up breaking things off in September of 2017.

Relive the romance: "Getaway Car"

Photo by Mike Coppola/Getty Images for The Gotham Film & Media Institute

Joe Alwyn

The longest relationship between Taylor Swift and a boyfriend is rumored to have begun at the 2016 Met Gala (the song "Dress" mentions she met the song's subject when she had bleached hair and they had a buzzcut. Taylor had bleached hair and Joe had a buzzcut at the Gala that year), but were officially connected in 2017. They traveled around the world together, and Joe showed up to support Taylor Swift's Reputation tour.

The couple's early relationship began during a period where a lot of the public and the industry expressed that they were anti-Taylor Swift, and the singer basically disappeared. Taylor told The Guardian in 2019 that they preferred to keep things private, otherwise "people think it's up for discussion, and our relationship isn't up for discussion...If you and I were having a glass of wine right now, we'd be talking about it — but it's just that it goes out into the world."

While many fans speculated that Taylor Swift and Joe Alwyn had gotten engaged, after six years of dating, the couple's split became publicized in the spring of 2023. But on November 29, Taylor's friend and collaborator Jack Antonoff posted an Instagram story confirming Taylor's hit song "You're Losing Me" was written in 2021. "A very special track from the Midnights vault that's finally streaming," the story says. "Written and recorded at home on 12/5/21."

That makes us look at a lot of the heart-wrenching songs on Evermore and Midnights in a whole new way because it suggests their relationships problems ran deeper and lasted longer than anyone realized. And on November 30, Taylor Swift's publicist Tree Paine made an ultra-rare statement on Taylor Swift and Joe Alwyn's relationship after the infamous gossip blog Deuxmoi published an Instagram story claiming Taylor and Joe got married.

"Enough is enough with these fabricated lies about Taylor from Deuxmoi," Tree says on X. "There was NEVER a marriage or ceremony of ANY kind. This is an insane thing to post. It’s time for you to be held accountable for the pain and trauma you cause with posts like these."

Taylor announced her new album, The Tortured Poets Department, at the 2024 Grammys...and then internet was QUICK to make potential connections to Joe. In 2022, Joe told GQ that he was in a group chat with Paul Mescal and Andrew Scott called "The Tortured Man Club," based on their roles in their respective film and TV projects. Taylor also has tracks like "So Long, London" which in direct juxtaposition to "London Boy" off her Lover album — a song heavily tied to Joe. The through line is more than clear, TBH, but Taylor could be misleading us.

Regardless, a "source close to Joe" spoke up about the album to The Daily Mail. The source said that Joe has been quiet and respectful about the breakup, so it would be "shady" to "diss" him in the album. What does Taylor think about that? Well, during a performance "Dear Reader" in Tokyo — notably after Joe's alleged comments — she sang, "The restless tears of a cursed man." The original lyrics? "The desperate prayers of a cursed man." Now, I'm not saying she was calling Joe a crybaby...but I'm not NOT saying it. 😗

Joe Alwyn also just posted on Instagram for the first time since September 2023, and it looks like he might be referencing The Tortured Poets Department again. After Swifties have been joking that each of Taylor Swift's boyfriends need to get ready for the album that references them (meaning Joe would be getting ready for TTPD), he uploaded a carousel of images that includes mirror selfies, a childhood photo, and a meme from the UK The Office that says "Different drinks for different needs." If *I'm* expecting to need a drink after listening to TTPD, then you'll probably need one too Joe...Heck, let's go ahead and make these Taylor Swift cocktails.

Relive the romance: "Delicate," "Lover," "Paper Rings," "Invisible String," "Snow on the Beach," "So Long, London," "Down Bad" (basically all of Reputation, Lover, Folklore, Evermore, and a good deal of Midnights).

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Matty Healy

During the summer leg of the Eras Tour, Taylor Swift and Matty Healy both mouthed the words “This is about you. You know who you are. I love you,” into the camera during their respective shows. They were later spotted together in New York City, and Matty joined boygenius onstage to open for one of Taylor Swift's concerts in Nashville. However, the pair ended things at the beginning of June.

"They were never boyfriend-girlfriend or exclusive and were always just having fun," a source tells People. "There is no drama, and who knows what could happen again. It was a good time and ran its course."

Relive the romance: "The Smallest Man Who Ever Lived," "I Can Fix Him (No Really, I Can)," "loml," "Guilty As Sin?"

Were any of Taylor Swift's boyfriends your celebrity crushes? Let us know in the comments!

Lead photo by Dimitrios Kambouris/Getty Images

This post has been updated.

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