Is Your State the Happiest? This Report Might Surprise You

What is Threads?

Threads is a new, text-based social media app built by the teams at Instagram. It’s for sharing text updates and joining public conversations. Sounds just like Twitter, right? 🤪 According to Meta, the mission for Threads is to “take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas.”

How does Threads work?

Threads is connected to Instagram. You can log into the platform using your IG account to begin sharing text posts up to 500 characters long. In these posts, you can include links, photos, *and* videos up to 5 minutes. It’s a scrollable social media app that also allows you to like and repost others’ content. You can choose to follow the same people you follow on Instagram, if they have a Threads account, plus the platform recommends content from new creators you don’t follow.

Is Threads like Twitter?

From what we’ve gathered, Threads is very similar to Twitter. After all, Mark Zuckerberg candidly acknowledged that the platform would be Twitter's competitor before it launched. Both apps follow a newsfeed-type structure and grant users the ability to like and repost content from other users, but Threads posts can reach up to 500 characters, while posts on Twitter are limited to 280.

Is Threads safe to use?

According to Meta, Threads is safe to use. It’s closely connected to Instagram, which Meta has longtime security investments in.

“As with all our products, we’re taking safety seriously, and we’ll enforce Instagram’s Community Guidelines on content and interactions in the app,” Meta’s website says. “Since 2016, we’ve invested more than $16 billion in building up the teams and technologies needed to protect our users, and we remain focused on advancing our industry-leading integrity efforts and investments to protect our community.”

Is Threads popular?

Though it’s still in its infancy, Threads logged 5 million sign-ups *just* in its first four hours of existence, and according to Mark Zuckerberg, the app now hosts more than 100 million users. We’d say it’s pretty popular at the moment!

Is Threads free?

Yes, Threads is free on Apple and Google app stores.

How much will it cost to be verified on Twitter?

On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue here: https://t.co/gzpCcwOpLp

Organizations can sign up for https://t.co/RlN5BbuGA3…

— Twitter Verified (@verified) March 23, 2023

For Twitter-obsessed individual users, a verified blue check mark will run you $8/month (if you purchase through the web), or $11/month via in-app payment on iOS and Android devices.

If professional Tweeters want a gold or gray check mark, they’ll need to fork over for $1,000/month (plus tax) and $50/month (plus tax) for each additional affiliate sub-account through their Twitter Verified Organizations program.

Why will Twitter verification cost money now?

The social media platform first introduced the coveted blue check marks in 2009 to help users identify the authenticity of celebrities, politicians, brands and other accounts “of public interest.” Up until April 1, verification was historically free.

“Far too many corrupt legacy Blue ‘verification’ check marks exist, so no choice but to remove legacy Blue in coming months,” Musk tweeted in November.

When will my blue checkmark be revoked?

Initially, Musk said that April 1st was the deadline, though that has since changed to April 20. Perhaps from backlash over the change, perhaps for the 4/20 date...who knows.

The Reaction From Fellow Tweeters?

My blue check pic.twitter.com/VadW1UQocn

— Maura Judkis (@MauraJudkis) March 31, 2023

should i do a wellness check on all my verified friends today

— Alice Roth (@aliceroth) March 31, 2023

what should I do with my last day as a blue check owner? wrong answers only!

— Kalyani (kull-yah-nee) Saxena (@kalyani_saxena) March 31, 2023

I will lose my blue check as God intended, while travelling on a plane for 20 hours to another country

— Karen K. Ho (@karenkho) March 30, 2023

If/when I lose my blue verification checkmark this weekend, just know it's still me! Don't fall for all the fake impersonators out there y'all! ✔️

— Lane Johnson (@LaneJohnson65) March 31, 2023

Well, since I don’t have a blue checkmark, it was great talking to you all, but I am certain I will be slipping into the algorithm abyss effective today. Keep in touch

— Derek  (@DerekNeverFails) March 31, 2023

In true Twitter fashion, un-paid verified users decided to fan the flames and go out in great discourse dumpster fire on their last day with their little blue check.

B+C: Why do you think so many of us are overthinking things, especially in the age of modern social media?

Amanda Montell: I decided to title the book The Age of Magical Overthinking because I couldn't help but notice that there just seems to be an inexplicable, excessive [amount of] delulu in the culture despite the fact we're living in the so-called information age. Everything from people with Master's degrees basing their genuine decisions on astrology to, you know, my neighbors opting not to get the Covid vaccine because a TikToker — a like, white girlie with a Bindi — told them it would downgrade their DNA.

Stuff like that didn't seem to check out for me, especially since we're ostensibly living in a time when you can fact check anything with the click of a button. I was like, 'What is going on here,' and as it turns out, what is going on is this innate clash between our innate decision-making shortcuts — the processes by which we always jump to conclusions in order to make quick decisions to make sense of the world enough to survive it. There's a clash between those age old decision-making methods called cognitive biases and the information age in a way that is ending up pretty explosive for society at large...and is causing us a great deal of existential pain.

So, magical thinking — or the idea that our internal thoughts can affect external events — is a human quirk that has been around since the dawn of our species. But I think overthinking is really a product of the modern age or result of this capitalistic pressure to be right about everything under the sun...

B+C: How do you think this is impacting the way we interact with each other?

Amanda Montell: There's a lot going on. We need to interact in person in order to have empathy...to establish the social glue that keeps us from getting into extremely fraud and sometimes violent ideological conflict. I think there's the idea that the internet is causing ideological rifts to widen and I think in a way that's true, but what's more problematic is the fact we are engaging in social discourse in a medium that prevents that empathy from holding us together.

I think almost everyone can relate to the experience of receiving a curt email from a boss or receiving a salty Instagram comment that sends us into fight or flight. We're responding to non-threats — these sort of abstract disagreements or fake problems — that we're projecting panic onto.

B+C: Can you break down the halo effect for our readers?

Amanda Montell: It was so much fun to explore this particular cognitive bias early in the book because I felt like it really would set up the whole thesis of it quite well. Basically the halo effect is this penchant admire one quality in a person — their fashion sense, their intelligence, the way they blend an oat milk latte — and then assume they must be perfect overall. This halo effect connects to the ways ancient humans used to find role models for survival purposes in our communities.

Ages ago, you used to clock someone in your small village with big muscles...and figure, 'Oh they must be a skilled hunter or they've avoided disfigurement from battle. I would love to align myself with this person for survival,' even though you're jumping to conclusions about them. Their big muscles might not necessarily indicate that they're skilled in battle or they're a good hunter, but it's an efficient enough decision to make.

We're not mapping that conclusion jumping onto modern parasocial relationships. We see a pop star whose music we really connect to and assume they must be educated, worldly, nurturing, they're political beliefs align with ours in this particular time when we're losing so much trust in the government...Basically since the Regan era — our first celebrity President — celebrities have really started swerving into other aspects of life (spiritual, political, etc.,)...

Rapid Fire Q&A

B+C: What are some some of the things you're currently obsessing over?

Amanda Montell: That's so funny you asked that because on this new podcast — The Magical Overthinkers — I also am opening every episode by asking 'What's an irrational thought spiral that's living rent-free in your head?'

I am totally overthinking my book tour outfits right now. Speaking of consumerism as like a distracting or numbing exercise, launching a book is very stressful and the one thing that made me feel some sense of relief is just shopping for cute outfits. I've been buying a lot of plaid skirt suits. The vibe is definitely 90s nostalgic, a little dark academia meets cochette.

B+C: If you were to give yourself five days to unplug from social media, how would you spend your time?

Amanda Montell: Great question. You know what? I'm setting up a week like this for myself in May after the book tour stuff dies down. After my last book Cultish came out, I was unwell in the mind. I felt so exposed and so fragile. I was like, 'I need to send myself on some kind of retreat,' so I sent myself on this little solo excursion to the Blue Ridge Mountains of Western North Carolina and it was so healing...I went and lived in an Airstream for a couple of days. I was doing nature walks and lying in a hammock journaling...

The Age of Magical Overthinking

Watch the Full Interview with Amanda Montell: