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TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Recap of Kim Kardashian's involvement in AHS: Delicate

As good as Kim Kardashian is as the icy publicist Siobhan on AHS: Delicate, don't expect her to watch herself onscreen. She appeared on Jimmy Kimmel Live yesterday and explained why she hasn't seen herself in clips of the show when Jimmy Kimmel played and unsettling one.

Her character can be seen intimidating a fertility doctor to do her bidding as she pierces the top of his neck with a long orange fingernail. She smiled before saying "It's so funny, I can't watch it back," and then added, "I get so nervous."

She even talked about the difference between filming for TV and working as an actual actress. She said, "I called my sisters and I go, 'Guys. You — not to say you'd ever want to get into acting — but you are so lucky you can wake up and just, we can sit in bed and film, and you don't have to get up...like there is no schedule."

However, it seems like the budding actress took her new schedule in stride because Star Trek actor and AHS co-star Zachary Quinto applauded Kardashian’s acting chops.

“I did a cameo on this season of ‘American Horror Story’ and I got to meet her,” the actor told People. “She was so lovely and warm and, really, I don’t think she needs my advice.” Quinto added, sharing that Kardashian, was “really in her element” on set and he was “really impressed by her spirit and her openness…I really look forward to seeing this season because I think she’s gonna do a wonderful job.”

Recap of AHS: Delicate Part 1

The first part of AHS: Delicate premiered on FX September 20, 2023 and centered around actress Anna Victoria Alcott's desire to become a mother. Played by Emma Roberts, viewers watched as her husband Dexter Harding (played by Matt Czuchry) was supportive of her IVF procedure so the couple could conceive their first child. Despite the previous struggles, the procedure is a success and the happy couple learn they have a baby on the way.

However, things go horribly wrong when Anna starts being followed and eventually experiences a violent miscarriage during her first trimester. Somehow the baby actually survives, but Anna still experiences a series of strange hallucinations and events. From losing her hair to vomiting a foreign object, she starts to wonder if something is wrong with her baby. There's also the fact that she told her publicist Siobhan (played by Kim Kardashian) that she'd do anything to remain at the top of the her career.

What's revealed is that a baby cult does exist and Dexter's dead first wife knew all about it. However, the cult still looks at him as a threat so it's only a matter of time before they close in.

If you need a refresher, catch up on the first part of AHS: Delicate on Hulu and be sure to check out the eery trailer for a look at part two! Also, get your hands on a copy of Danielle Valentine’s novel Delicate Condition to see how the story truly unfolds.

Watch The Official Trailer For AHS: Delicate Part 2

We suspected Siobhan may have a darker role than Anna thinks and the trailer confirms it. As Anna gets further along in her pregnancy, it's hinted that her growing baby may not be 'normal' and there's nothing she'll be able to do about it.

We're crossing our fingers for Anna and Dexter, but the baby cult may have the final say in AHS: Delicate Part 2.

The first portion of AHS: Delicate Part 2 premiered on FX April 3, 2024, but the series will come to a close beginning April 24. All we can say is things are about to get extremely bumpy 👀.